It is such a rewarding process to work with mission-driven leaders to put out content that provides value to online audiences.
Anthony is a digital marketing strategist at Zilker Media, an Austin-based agency building people-driven brands. As digital marketing strategist, Anthony assists in developing marketing campaigns across online channels, while ensuring successful strategies that are complementary and cohesive.
Before joining the Zilker Media team, Anthony was a content strategy freelancer for social impact organizations where he worked to communicate mission-driven messages through online content. His work included running social media accounts, writing short and long-form content and measuring digital marketing success. He established a messaging and content marketing plan for Austin Speech Labs, an organization that aims to provide affordable intensive speech, language and cognitive therapy for stroke survivors through innovative research, training and collaboration. He also led the organization through their first-ever rebrand launching in late 2020.
Anthony began his career at top PR agencies in Austin, Texas, anthonyBarnum Public Relations and Cara Caulkins Communications. During his tenure at these agencies, he assisted in media outreach, competitive research and event planning for brands across the lifestyle and technology space including Bumble, GroceryPup, FileWave and more.
Anthony graduated from the University of Texas at Austin with a bachelor of science in advertising and a minor in from the Texas McCombs School of Business. Outside of Zilker Media, he enjoys testing out interesting recipes, reading books about leadership and society and hosting board game night with friends