Getting to know clients is one thing, but developing a deeper understanding of their passions and telling their stories has been my greatest journey so far.
Fabiana Meléndez Ruiz is a communications expert and strategic storyteller currently serving as the senior publicist for Zilker Media, an Austin-based agency building people-driven brands. Fabiana uses her industry expertise, and passion for developing in-depth communication strategies, to generate brand awareness for brands and their leaders.
Since joining the Zilker Media family, Fabiana has counseled her clients on the ins and outs of a changing media landscape to break through the noise of a saturated market and achieve their personal brand goals. She has landed top-tier hits for clients in Business Insider, Fast Company, USA Today, U.S. News & World Report and more.
She pushes Zilker Media and its clients to try new strategies and loves taking niche topics and experiences and making them digestible for a mainstream audience. She provides cultural insight and in-depth strategies through her understanding of the media industry, pop culture and her passion for writing and researching. Fabiana believes that successful marketing does not happen by being a “yes” person to her clients, but by educating them on the process and providing tactical insight.
Fabiana enjoys sharing her expertise in communications strategies, public relations brand awareness and her thoughts on navigating the workforce with business and lifestyle media. She has provided tips for navigating the workforce to fellow millennials and Gen Z, shared insights on viral influencer campaigns and marketing trends in the hospitality and legal industries. She has been featured in Fast Company, Reader’s Digest, Refinery29, ABA Journal, Fairy God Boss, Authority Magazine, Modern Restaurant Management, and more.
Fabiana began her career as an account executive at another Austin-based agency handling several top hospitality, restaurant and lifestyle clients in Austin. She assisted with the grand opening of various Austin restaurants, brand management for local brands and assisted in events including the James Beard Foundation Gala, Texas Tribune Fest and more. She also interned and assisted in a variety of public relations and marketing positions while in college including Circuit of The Americas (CoTA) where she assisted in event and press duties for Formula 1, MotoGP and X-Games Austin. Fabiana has handled the marketing and communications efforts of several brands across an array of industries including hospitality, lifestyle, travel, B2B, tech, motorsports and nonprofits. Her experience with different styles of communication and writing for marketing brands, festivals, speaking engagements and major events has allowed her to generate successful media hits and brand awareness for any clients individual needs.
Fabiana received her bachelor’s degree in communication with an emphasis in public relations and advertising from St. Edward’s University and holds a minor in Spanish sociolinguistics. She currently lives in Kyle, Texas where she enjoys the local culinary scene, aerial arts, dance and spending time with her husband and family.