Technology provides the infrastructure for connectivity, but the foundation must be a culture dedicated to the human experience of harmony, impact, and acknowledgment.

– Alex Liu

About Natalia

Natalia Lara joins the Zilker Media team after being a business developer for a nonprofit company creating marketing strategies and implementing successful campaigns to grow nonprofit membership in Houston. Prior to her nonprofit experience, Natalia worked as an account manager while running consumer-driven data analytics for a media company. Natalia also has worked in advertising agencies with a variety of clients from B2B to CPG.

Natalia first began her advertising career with the unique opportunity to work in both public relations and account management. The special environment garnered by her first agency introduced Natalia to how advertising can create social-behavior change through meaningful work. Natalia has been passionate about marketing strategies since her early introduction while living abroad in Brazil.

Natalia graduated from The University of Texas with her Master’s in Advertising and Public Relations. Natalia also has two Bachelor’s degrees in both Spanish and Electronic Media and Communications from Texas Tech University.