I was introduced to Rusty Shelton at a Harvard Writers Workshop for physicians. As an unknown writer, I was impressed by his presentation of practical suggestions I could implement immediately to expand my platform. I visited with him afterward his presentation, and I found him to be knowledgeable and personable.
I followed several of the recommendations he’d made during his presentation. This resulted in an interview which was posted on the Skype web site, and subsequently to an interview via Skype on “Good Morning America” and a near miss on the “Oprah Winfrey Show.” In preparation for those appearances, I spent a day with Rusty in media training. This was extremely helpful in my relationships with the media. I learned how to prepare for these interviews and gained confidence in my ability to handle these them successfully. Rusty understands the publishing industry, and his warmth and charm help link those of us who write to the people who publish and sell what we write.
Loren A Olson, MD