Haley Snider’s path to marketing is not merely a career path but a passionate pursuit. As Lead Strategist at Zilker Media, Haley’s commitment to excellence is palpable, as she collaborates closely with diverse clientele spanning healthcare, publishing, construction, legal, banking, and tech/software sectors. Haley’s proficiency in lead generation through multi-platform marketing tactics, including owned, rented, and earned media strategies, allows her to craft holistic, end-to-end campaigns that align with client objectives and drive tangible ROI.

Her journey into marketing began when Haley volunteered at multiple non-profit organizations, including Teach For America. Through her experiences here, she witnessed firsthand the ripple effect that effective marketing initiatives could create—not just for individual brands but for entire communities. As a marketer, she could amplify others’ stories and missions far beyond herself. 

She has since remained grounded in this passion by partnering with mission-driven leaders and purpose-driven organizations. She thrives on collaborating with those who seek to grow their communities and build trust through authenticity. Through these collaborations, Haley has consistently translated vision into reality, driving brands toward unparalleled success. Some of her greatest successes include driving over $350,000 in quarterly revenue from marketing initiatives alone, securing bestseller status for multiple authors, and securing over 80,000 eBook downloads for a non-profit website.  

Prior to her tenure at Zilker Media, Haley’s passion for marketing was ignited during her role as the Marketing Director at Orthopaedic Associates of Central Texas. From orchestrating social media campaigns to optimizing SEO/SEM efforts and curating impactful events, Haley’s leadership was pivotal in navigating challenges such as the post-COVID-19 patient volume resurgence, underscoring her resilience and strategic acumen.

A graduate of the prestigious University of Alabama, Haley’s academic foundation in marketing, coupled with a certificate in sales, underscores her commitment to excellence.