Public Relations Services to Create Trust in a Shifting Media Landscape
With more than 50 years of combined publicity experience, our award-winning PR team consistently secures high-quality digital coverage for our clients through an intentional approach combining traditional media relations services with influencer and micromedia campaigns. We put our clients in front of the right audiences to establish them as trusted leaders for their brands.
OUR PR & MEDIA RELATIONS SERVICES:
- Full-Service Publicity Campaigns – Just as no two people are the same, neither are their needs when it comes to publicity. With our full-service publicity campaigns, we’ll tailor our media relations services to best capitalize on you and your company’s strengths, maximize the resources at your disposal, and create a devoted audience.
- Podcast Tours for Corporate Thought Leaders – Our executive clients are innovative experts in business, healthcare, leadership, and more. Through curated podcast outreach, we ensure our clients’ impactful ideas fall on receptive ears.
- Contributed Article Ghostwriting & Placement – Content is king—but it can be hard to set aside the time to put all your insights and expertise on the page. Our content writing team will work with you to develop insightful pieces that convey your ideas while retaining your own voice. Once the article is done, we’ll work to place the article at a consumer or trade publication in your target audience
- Industry Award Research & Implementations – Gaining recognition for your achievements is crucial to building your credibility and providing substance to your brand. At Zilker Media, we’ll carefully research and make your case for industry awards that will resonate with your audience.
- Media Training – Executives and thought leaders are often masters of asking the right questions—but everything feels different when the tables are turned. With countless media placements under our belts, we’ll ensure you look, sound, and truly are your best when you’re in the spotlight.
- Earned Media Remarketing – Press placements and earned media are a key part of any public relations campaign, but it’s crucial to get the most from these services. Through strategic remarketing, our team will ensure each of your placements helps optimally build your brand and credibility.
- New Book Publicity Campaigns & Podcast Tours – Many of the leaders and executives we work with have compiled their expertise into books. Publicity and podcast tours not only help drive sales, but add a personal touch by connecting your real voice with your written one.
- PR Consulting – Need insights, strategic recommendations, or a team that can fill in the gaps of your ongoing PR efforts? We provide public relations and media consulting services to keep your brand and outreach on the right track.
Building Trust Through Thought Leadership
In the current media landscape, public relations services that purely seek to attract attention and gain views simply aren’t enough. Trust authenticity are crucial, and that starts with putting the personal front and center—whether you’re an individual striking out on your own or the leader of a large corporation.
Our public relations team works to generate media coverage from respected print, broadcast, and online outlets that carry weight with your audience and your industry. We’ll work with you one-on-one to emphasize your expertise, bring out your authentic self, and present your ideas to establish you as a thought leader and trusted representative of your brand.
An Agile Approach in Today’s Changing Digital World
The media landscape has changed dramatically in the past 10 years, and the same strategies that once garnered attention simply no longer apply. That’s why we specifically design our publicity campaigns to leverage both our relationships with top journalists and influencers, as well as creative and customized digital marketing strategies, to ensure your company, product or personal brand will achieve greater exposure, credibility, and authority.
Our experienced team of media relations experts have the dexterity needed to thrive in today’s fast-paced, constantly changing digital environment. Our dynamic PR professionals know how to stay ahead of the latest news cycle and proactively connect with media members where they are today, combining a focus on major media with key micromedia to reach your niche audiences.
Instrumental in our getting major media.
Julie Silver, MDChief Editor of Books, Harvard Health Publications
Simply: five star in every way imaginable!
Ann VoskampNew York Times bestselling author of One Thousand Gifts
Working with the team was a transformational experience for us.
Claire ShipmanCo-Author of The Confidence Code, which debuted on The New York Times and Wall Street Journal bestseller lists. Our team lead the digital strategy for the launch and build an email list (via quiz marketing) of more than 175,000
Rusty Shelton and his team at Zilker Media are without dispute, masters at branding and marketing. They were invaluable strategic partners in the development of my content as well as the pursuit of other opportunities to speak, write, and otherwise connect with my audience. Zilker Media demonstrated the capacity to labor on my project with an immediate palpable sense of joy and deep connection to my purpose. It reflects not just on their professionalism but on who they are as human beings. I owe a tremendous debt of gratitude.
Dr. Shawn JonesSpeaker, Consultant and Author
If you ever need PR support, run, don’t walk to them.
Dr. Jennifer LincolnDr. Jennifer Lincoln, OB/GYN, Author, Educator, 2.8MM TikTok followers