About Shelby

Shelby Janner, Zilker Media’s Chief Publicity Officer, brings over a decade of expertise as an Austin-based, award-winning earned media practitioner. Known for consistently securing top-tier media placements, Shelby’s substantial connections within the consumer and B2B journalist communities have positioned her as a pivotal force in the industry. 

Managing a dynamic team, Shelby ensures the delivery of earned media opportunities across Zilker Media’s clientele. In 2023 alone, her leadership culminated in over 200 media placements for Zilker Media clients.

Shelby has strategically developed her department into the industry leader in podcast pitching, reaching an audience of 2.5 million listeners through 100 podcasts in just two years. As a thought leader for Zilker Media, she regularly contributes her insights on podcasts, promoting Zilker’s earned media services and maintaining the agency’s reputation at the forefront of the PR field.

Her career is decorated with accolades, including being a three-time recipient of Michael Smart PR’s Best Pitch of the Year award. Additionally, Shelby manages local and regional publicity for the national best-selling series “Chicken Soup for the Soul,” a testament to her enduring client relationships and her deep impact in the field of public relations. Her role at Zilker Media reflects her vast expertise and her commitment to driving substantial results for her clients and team.