The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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Mastering the New Media Landscape is an incredibly smart and informative work. If you are aiming to broaden your influence, start here – it will change the way you influence others for years to come!
Tom Rath
#1 New York Times bestselling author of StrengthsFinder
Having an important message means nothing, if nobody notices or cares. If you want to grow your audience in today’s distracted and overcrowded world, read this book. Rusty and Barbara show you how to fascinate your audience.
Sally Hogshead
New York Times bestselling author & creator of the Fascinate System
The world of media is constantly changing and Rusty and Barbara are on the forefront of it all. This book will help you stay relevant and knowledgeable about the future. It may help you stay in business.
Rory Vaden
New York Times bestselling author of Take the Stairs