We are beyond fortunate to have one of the best food scenes in Austin, Texas. There are restaurants and bars perfect for every occasion or mood. There’s something that sticks out about certain spots in Austin that goes beyond the taste of the food and that’s their signature “Instagram worthy” food, drink, wall, etc.
I find this method crucial to getting the word out about restaurants or bars, especially in a highly competitive city. Once a popular blogger posts a photo or story on Instagram of a crazy drink or cool space, that immediately leads to their followers sending the post to their friends via Instagram direct message and saying, “let’s go here.” Followers will also save a photo to their private Collections with the Instagram save feature to remember to visit.
This will draw attention to the restaurant’s own Instagram page and even the restaurant’s location on Instagram where you can see all the photos that have been posted at that establishment. Not only is this getting the word out about a restaurant, it gives people a reason to choose it when there are already so many to pick from. Once people see that a spot has an item with Instagram worthy potential, they now associate it to that brand. Then go there so that they too can post a picture on their account with the location or @ mention of the restaurant.
In Austin there are many examples of this:
Holy Roller is what an Instagrammer’s brunch dreams are made of. You’ll want to snap a pic of the food, drinks, signs and even the bathroom. Their food presentation and decor is impeccable, and they’re known on social media for their confessional style bathroom.
A great place to grab a drink and a picture is Kitty Cohen’s. You’ll see how they carry out their fun vibe throughout the space. They’re known for their small dipping pool outside that’s perfect for a photo.
The Squeezery is a great spot for different juices, smoothies and bowls. Their signature item on Instagram is their Freezery Gelato Bowl. It comes in a coconut with various fresh toppings, something you’ll want to instantly post.
You’re going to want to do a video post for the 10 lb. can nachos at The Local Post Pub. The waiter brings them out and then pours the queso on them in front of you. Boomerang of a queso pour? Sign us up!
We can’t forget about the signature alcohol-infused Capri-Suns that had everyone running to Green Light Social from social media.
It’s safe to say, today people are always “doing it for the ‘gram,” making this a genius branding technique.