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The Strategic Business Influencer

Don’t just follow trends—become a leader who shapes them.

As traditional marketing tactics continue to falter in today’s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.

Strategic Business Influencers may not be as famous as the mainstream celebrities the word “influencer” usually evokes, but they are converting the intangible benefits of influence into significant impact on their revenue and profits.

In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners.

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This isn’t about likes, followers, or fame. It’s about building a company that lasts by leveraging your leadership, your voice, and your mission.

DR. KARA HARTL

Founder and CEO, Troy Medical

The Strategic Business Influencer marries practical, actionable steps with an unwavering commitment to authenticity as one focuses on branding.

CHRISTA KLEINHANS TUTTLE

Founder, Investor, Strategic Advisor, Board Facilitator

Most branding books are all talk. This one is actually useful. Paige keeps it real and shows leaders how to turn what they are doing into results.

BRANDON PHILLIPS

World Series Champion, 3x MLB All-Star, 4-time Golden Glove Winner, Silver Slugger Award Winner, and Owner, The Atlanta Smoke

For anyone looking to elevate their strategic influence and impact, this book is a must read. Paige does a masterful job articulating the ‘why’ for visibility in today’s rapidly evolving market.

KELLEY FAIN

President, Shaw Commercial

Authenticity and honesty aren’t just acceptable—they’re powerful. For leaders who would rather lead than self-promote, this book redefines what effective marketing can be.

MICHELLE RAY

CEO, Absolute Facility Solutions, LLC

There’s a reason most CEOs struggle to make marketing work: They don’t see how their role has changed. This book delivers that clarity—and a strategy that aligns leadership with growth.

Camille Burns

CEO, Women Presidents Organization

Zilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her seven-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands, even with small budgets. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to:

Reinvent their brand by creating a compelling “Influencer ID” and evaluating their current market image to ensure they stand out
Enhance their relationship management by developing high-touch relationships with customers and stakeholders to convert them into loyal advocates
Leverage today’s digital tools by mastering the art of generating buzz through PR and content creation using the many free or low-cost tools now available

Drawing on case studies from diverse industries—from regional banking to subfloor manufacturing, women’s undergarments to tech software development—becoming a Strategic Business Influencer builds undeniable leverage for a brand, no matter the industry or business size.