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Be the Expert AI
Recommends, and
Your Customers Trust

Be the expert AI recommends
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If AI can’t find you, neither can your customers. 

Generative search and AI are reshaping how people find and choose experts. If large language models (LLMs) don’t recognize your authority, you risk being invisible to both algorithms and buyers.

Trust isn’t optional in today’s prompt-driven world; it’s your competitive advantage. We help leaders and companies earn credibility, train AI to recognize their expertise, and become discoverable where it matters most.

Generative AI and search tools like ChatGPT, Claude, Google’s AI Overviews, and Perplexity now answer customer queries directly. These AI models don’t pull from ads but from high-authority content and media coverage.

If you’re not cited in credible sources, you risk becoming invisible.

Is your expertise invisible to AI? 

Get your company’s AI Discoverability score.
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Why Old Playbooks Alone Fail in the Age of AI Discoverability

For years, brands relied solely on native ads, SEO hacks, and paid campaigns to stay visible. But the rules of visibility have changed, and these traditional strategies alone no longer keep you competitive. Here’s why: 

Native Advertising Isn’t Indexed by AI

Paid placements or advertorials may drive short-term clicks, but AI doesn’t surface paid content in its answers. Generative tools prioritize credible, earned authority signals—articles in respected media, expert commentary, and authentic third-party validation.

SEO Alone No Longer Wins

Classic SEO tactics were built for keyword-driven search, but AI does not index keywords alone. Instead, LLMs synthesize trusted sources into a single answer. If you’re not cited by those sources, you disappear from the conversation (even if you once ranked #1 on Google).

Paid Media Stops When You Stop Paying

Ad spend is a faucet: turn it off, and visibility vanishes. AI discoverability, however, compounds. Earned media placements and expert content persist long after they’re published, continuously training AI to see you as the authority.

In this AI-driven world, trust signals—not budgets—drive discoverability. The brands and leaders who dominate this next era aren’t outspending their competitors; they’re out-credentialing them through high-authority PR, executive visibility, and AI-optimized content ecosystems.

We help you build the kind of media footprint and thought leadership that humans and algorithms both recognize so you become the expert AI recommends and your customers trust.

Ready to build media signals AI can’t ignore?
Earn high-authority coverage that feeds both algorithms and buyers.
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PR + Marketing Strategies Built for AI Visibility

AI won’t recommend you if your expertise isn’t reflected in third-party earned and credible sources. And if AI doesn’t recommend you, neither will your customers.

That’s where we come in.

We blend earned media, executive branding, b2b consulting and digital footprint optimization to accelerate trust with humans and algorithms alike.

Our AI discoverable PR will:

  • Get you cited in the outlets AI trusts most
  • Build a digital footprint aligned for generative search discoverability
  • Position you as the industry leader your customers—and algorithms—can’t ignore
  • Deploy an AI-optimized content strategy for your business

Earned Media & PR That Influences AI

Media coverage is now SEO for AI. We secure high-authority press, including digital PR, podcasts, and micromedia that train generative search so algorithms—and humans—credential your expertise. proven credibility.

  • Earned media that signals LLMs to validate expertise
  • AI-optimized press releases for product and service announcements, events, etc
  • Targeted micromedia sources that AI indexes (podcasts, blogs, niche outlets) over generic corporate pages
  • Digital article placements in high domain authority sites to index for business and expertise generative search
  • PR remarketing strategy to maximize the results of highly credible media placements
  • Award applications for companies and their leaders to underscore proven credibility

AI Discoverability Audits

Optimize your company’s first impression where humans and algorithms look first. Our AI Discoverability Audit is designed to analyze how you show up across Google search, social platforms, and large language models (LLMs) like ChatGPT, Claude and Perplexity. We identify the gaps in your credibility footprint, and the signals that influence both human decision-makers and the AI engines shaping their choices.

  • AI Indexing: Are LLMs citing you or your company as an expert source?
  • Search Visibility: What shows up on page one of Google when someone searches your name or company?
  • Digital Authority Signals to discover if you are featured in high-authority media and thought leadership content AI trusts?
  • Social Media + Content Alignment: Does your online presence reinforce your expertise and credibility or dilute it?
  • Comprehensive visibility report showing how you rank with both humans and AI
  • Gap analysis highlighting missing credibility signals
  • Step-by-step action plan to optimize your presence for AI-driven discovery and buyer trust

AI-optimized Content Ecosystem

Your content isn’t just for people anymore—it’s now part of how algorithms decide who the experts are. Large language models (LLMs) like ChatGPT, Claude, Gemini and Google’s AI Overviews now prioritize named experts and credible signals over faceless corporate brands. Our AI-Optimized Content Ecosystem ensures your executives and company show up as trusted authorities where it matters most: in front of your audience and inside the algorithms shaping their decisions.

  • Content Playbook that develops a custom posting framework for your executives to share insights, industry trends, and thought leadership on LinkedIn
  • We optimize posts to create AI-indexed content that reinforces authority signals, allowing algorithms to cite your expertise and surface it in generative search answers
  • Assess how your leaders appear across Google search, AI tools, and social platforms to identify credibility gaps and AI indexing opportunities with Executive Discoverability Audits
  • Thought Leadership Development by crafting media-ready expertise narratives that drive PR, speaking, and AI recognition
  • Create expert-driven social media posts that not only engage humans but also get cited and indexed by search engines and large language models
  • Visibility Optimization to align profiles, banners, and messaging to build instant credibility at a glance.
See how AI sees you—then train it to get it right.
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FAQs

When is the right time to bring on a PR partner?
The best time to invest in PR is when you’re preparing to scale your visibility, whether launching a book, stepping into a new role, rolling out a product, or simply wanting to build credibility in your industry. PR isn’t just for reactive moments; it’s most effective when used proactively to build momentum. A well-timed PR strategy creates consistent visibility, putting your name in trusted outlets your audience already reads. PR also reinforces other credibility signals, like SEO and social proof, which are increasingly crucial in AI-curated environments. If you want to create inbound opportunities and be seen as a leader in your space, now is the right time.
How can my brand stand out in an AI-curated environment?
In today’s digital landscape, algorithms favor content that reflects consistency, clarity, and subject-matter authority. Your brand narrative should be emotionally compelling, but it must also be structured with clear language and recurring themes that AI platforms can identify and prioritize. We help you craft a brand story that connects your purpose with audience pain points while optimizing for keywords and trust signals. This makes your brand not only memorable to people but also discoverable by other search engines. It’s storytelling with structure and SEO in mind.
How should my website reflect my brand and thought leadership?
Your website should do more than look good—it should prove your credibility at a glance. We make sure your digital home includes a strong bio, media features, speaking topics, and clear messaging aligned with your goals. Visitors should quickly understand who you are, what you offer, and why you’re a trusted expert. We provide recommendations to optimize your site structure and content for SEO to boost discoverability through both traditional search and AI-generated results. Thoughtful design meets strategy here, ensuring your website works as hard as you do.
How does a quiz support SEO/AEO and discoverability?
Interactive content like quizzes increases dwell time and shareability, both of which signal relevance to search engines. We also optimize your quiz landing pages for keywords, metadata, and performance across devices. A well-executed quiz can become a cornerstone content piece that drives organic traffic and improves your search rank. Because quizzes are often shared, they expand your reach while reinforcing your expertise. The result is a discoverability engine that works long after launch.