About Alan Rozanski, MD
Early in his medical career, Dr. Rozanski performed pioneering research linking psychological stress to heart disease, earning a two-year MacArthur Foundation Sabbatical Fellowship to study mind-body medicine. He subsequently founded an integrative program in Preventive and Rehabilitative Cardiology at Cedars-Sinai Medical Center in Los Angeles and later joined Mount Sinai Morningside and Mount Sinai West Hospitals in New York as Professor of Medicine, Director of Nuclear Cardiology, and leader of the Cardiology Fellowship program.
Across his clinical and academic career, Dr. Rozanski has co-authored more than 300 peer-reviewed medical articles and book chapters, many of them seminal in the fields of cardiology and behavioral medicine. Known for his ability to make complex science accessible, he is dedicated to transforming public health through education and preventive care—helping individuals take charge of their well-being to lead longer, healthier, and more vibrant lives
The Challenges
Building Trust & Authority in a Competitive Market
Dr. Rozanski sought to:
- Establish himself as a trusted voice in health and wellness beyond his clinical practice.
- Generate meaningful relationships with peers, fellows, and the broader public through earned media placements and educational opportunities.
- Expand owned media to nurture a community ahead of future offerings, and build lasting name recognition in the preventive health and wellness space.
The Solution
Elevating an Individual Leader Through Media and Thought Leadership
Zilker Media created a long-term media and thought leadership strategy tailored to Dr. Rozanski’s mission to make preventive health knowledge accessible:
- Earned Media Coverage – Secured high-profile placements in outlets including Parade, Fox News Digital, Health, Newsweek, and Yahoo UK.
- Thought Leadership Content – Developed and pitched expert commentary and written requests with platforms such as Authority Magazine and Healthcare Business Today.
- Podcast Placements – Booked guest appearances on health and lifestyle shows, including Boundless Body Radio, The Broken Brain, and Live Happy Now, collectively reaching hundreds of thousands of monthly listeners.
Services Provided
- Earned Media Pitching – Securing interviews, quotes, and features in national, industry, and local outlets.
- Thought Leadership Development – Ghostwriting and placing op-eds, contributed articles, and expert commentary.
- Podcast Booking & Coordination – Securing interviews on health, lifestyle, and leadership podcasts.
- SEO-Driven PR Strategy – Targeting media opportunities that deliver both visibility and high-value backlinks.
The Execution
From Pioneering Researcher to National Voice in Preventive Cardiology and Mind-Body Health
From the outset of his partnership with Zilker Media, Dr. Rozanski gained immediate traction with earned media opportunities and thought leadership features that set him apart in preventive cardiology and mind-body medicine. He secured dozens of national media placements and an extensive roster of podcast appearances, significantly expanding his reach across consumer health, industry publications, and wellness communities
This steady cadence of coverage has reinforced Dr. Rozanski’s reputation as a leading voice in integrative cardiology and preventive health, creating a strong foundation for future educational initiatives and community-building efforts.
Media Accolades & Features:
- Quoted or featured in Parade, Newsweek, Medical News Today, Health, Fox News Digital, Women’s World, Yahoo Life, Yahoo UK, GB News, and Eating Well, collectively reaching hundreds of millions of readers
- Written contributions requested by Authority Magazine and Healthcare Business Today, showcasing his expertise in preventive cardiology and mind-body medicine.
Podcast Appearances (20+ shows including):
- Live Happy Now – Exploring optimism and the science of well-being
- The Broken Brain – Stress, heart health, and the mind-body connection
- Healthy Wealthy & Smart – Lifestyle choices for heart vitality
- Boundless Body Radio – Integrative approaches to longevity
- Doctor Warrick Bishop – Heart Health – Preventive cardiology insights
- Wellness Your Way and Age Better – Actionable steps to improve long-term health
Thought Leadership Publications:
- Authored over 300 peer-reviewed medical articles and book chapters, many considered seminal contributions in cardiology and behavioral medicine
- Regularly sought for expert commentary on preventive health, stress management, and the intersection of mind and body wellness
Through this sustained, multi-channel strategy, Dr. Rozanski has shifted from a behind-the-scenes researcher to a nationally recognized authority, ensuring his voice shapes conversations on heart health, stress reduction, and the future of preventive medicine.
The Results
SEO Impact
High-authority features in outlets such as Parade, Yahoo Life, Medical News Today, and Newsweek delivered valuable backlinks and robust SEO signals, elevating Dr. Rozanski’s digital presence and ensuring long-term discoverability. Podcast interviews, which remain searchable indefinitely, further strengthened his online footprint and organic reach.
For a physician focused on preventive health, strong digital visibility is essential. Zilker Media’s earned media efforts delivered measurable search authority gains for Dr. Rozanski:
- High-value backlinks – Features in Parade, Yahoo Life, Medical News Today, and Newsweek provided authoritative backlinks that strengthened his website credibility.
- Long-term discoverability – Podcast interviews, which remain searchable indefinitely, continue to drive organic traffic and reinforce his expertise.
- Improved search authority – National coverage across outlets with exceptional SEO weight ensures his insights on heart health and mind-body medicine rank prominently in Google results.
GEO & AI Searchability
The way audiences seek health information is evolving, with more people turning to AI-powered tools alongside Google. Dr. Rozanski’s consistent earned media footprint positions him at the forefront of this shift. National recognition across top-tier health and lifestyle outlets signals credibility to Google and large language model (LLM) search engines alike, ensuring his expertise surfaces for individuals seeking trusted insights on preventive cardiology and mind-body health:
- National visibility: Coverage in high-authority outlets signals to both Google and AI-driven platforms that Dr. Rozanski is a trusted voice in preventive cardiology and wellness.
- Cross-platform credibility: Appearances spanning consumer health publications, industry journals, and podcasts give AI systems a wealth of reputable sources to reference.
- Future-proof discovery: His media presence now surfaces not only in traditional search results but also in AI-generated answers, ensuring ongoing relevance and recognition.
Beyond raw metrics, this earned media strategy has transformed Dr. Rozanski’s public profile. Audiences encounter credible, third-party validation before engaging with his work, cementing his status as a thought leader shaping the conversation around heart health, stress, and longevity. As this earned media continues to drive visibility past publication, this status will continue having sustainable growth in the evolving digital landscape.