About Dr. Mona Delahooke
Mona Delahooke, PhD, is a licensed clinical psychologist with more than 30 years of experience caring for children and their families. She is a member of the American Psychological Association and a senior faculty member of the Profectum Foundation, an organization dedicated to supporting families of neurodiverse children, adolescents, and adults.
Dr. Delahooke holds the highest level of endorsement in the field of infant and toddler mental health in California, as a Reflective Practice Mentor (RPM). She is a frequent speaker, trainer, and consultant to parents, organizations, schools, and public agencies. She is the author of the award-winning book, Beyond Behaviors: Using Brain Science and Compassion to Understand and Solve Children’s Behavioral Challenges, and Brain-Body Parenting: How to Stop Managing Behaviors and Start Raising Joyful, Resilient Kids.
Dr. Delahooke hired Zilker Media for platform growth ahead of the launch of her latest book, Brain-Body Parenting. Through cohesive visuals, strategic guidance, and a highly successful quiz, Zilker Media empowered Dr. Delahooke to achieve remarkable results.
The Challenges
The Challenge/Problem: Building a Personal Brand & Email List for Mona
Dr. Mona Delahooke, a passionate advocate for parenting and neural system regulation, approached us to create her personal branding and establish her as a national expert in her field. Zilker Media’s collaboration with Mona began with a clear goal in mind: to build her personal brand and position her as the national expert on parenting and neural system regulation, specifically the Polyvagal Theory. Mona came to us with a strong social media following on Facebook but had not been able to convert her audience into an email list that she owns. Our team understood the importance of growing her email list so that her audience connection was not left to ever-changing social media algorithms. Our team sought to create a cohesive and consistent brand identity that would resonate with Dr. Delahooke’s target audience and elevate her credibility.
The Solution
Crafting a Cohesive Visual Brand and Engaging Quiz
Our team embarked on a comprehensive strategy to develop Dr. Delahooke’s personal brand from the ground up. We understood the significance of design in establishing a strong brand identity, so we meticulously crafted cohesive visuals for Dr. Delahooke’s website and social media platforms.
In parallel, our team recognized the power of interactive content and its ability to engage and captivate audiences. The biggest mistake we see companies and thought leaders make with their owned media (website) is only giving users two options: click to contact/purchase a product or leave the site. The ultimate goal with owned media assets should be to find a way to extend potential interaction with a website user and get them on to the email list. Our team has found that assessments are a great way to jump-start the growth of email lists, promote books, and drive more business leads.
Why is this?
Assessments convert at a higher rate for email subscribers – Kapost reports that interactive content generates conversions “moderately” or “very well” 70% of the time, compared to just 36% for passive content.
It provides organic value to our target audience – When quiz takers finish their assessment and receive their results, they are given helpful content they can use. This helps to convince them to provide us with their email address and make it a win-win!
Zilker Media helped Dr. Delahooke create an impactful quiz centered around parenting and neural system regulation. This quiz not only provided valuable insights to participants but also served as an effective tool to showcase Dr. Delahooke’s expertise and build her authority in the industry.
Services Provided
Over the course of 2021, Zilker Media partnered with Dr. Mona Delahooke on the following:
- Brand Audit & Strategy
- Creation of Brand Guidelines
- Interactive Assessment Tool Management
- Social Media Management and Execution
- Monthly Newsletter Management
- Email Campaign
The Execution
Establishing Mona as a National Expert
Throughout our collaboration, our team worked closely with Dr. Delahooke to position her as a national expert in parenting and neural system regulation. We executed a targeted content strategy, creating compelling blog posts and social media content that shared Dr. Delahooke’s expertise and insights. Through thought leadership pieces, engaging social media campaigns, using the assessment as a call to action, and webinars, Zilker Media amplified Dr. Delahooke’s voice and solidified her position as a recognized authority in her field.
The Results
A Personal Brand that Resonated Nationwide
The cohesive visuals we developed created a consistent brand identity across her website, social media platforms, and beyond, ensuring a memorable impression on her audience. Dr. Delahooke’s highly successful quiz attracted over 4,500 participants, further bolstering her authority and engaging her target audience.
The impact of our partnership with Dr. Delahooke was even more evident as her book, which positioned her as a national expert, became a national bestseller. With its exceptional content, Dr. Delahooke’s book caught the attention of prestigious organizations, including the Next Big Idea Club, where it was recognized as a Nominee.