Encapture

About Encapture

Encapture is an intelligent machine learning platform designed to enhance compliance and operational efficiency for banks, credit unions, and fintech lenders. By automating the document verification process, populating systems with essential data, and flagging missing or incorrect documentation, Encapture helps institutions speed up funding, improve loan margins, and reduce regulatory risk. The platform integrates seamlessly into existing banking workflows, minimizing manual effort and ensuring compliance in a complex regulatory landscape.

As financial institutions face mounting pressure from regulations such as HMDA, CRA, and the forthcoming 1071 rule, Encapture offers a compelling solution for streamlining documentation and compliance. The company partnered with Zilker Media to amplify its visibility, generate qualified leads, and position itself as a thought leader in the compliance automation space.

The Challenges

Generating Qualified Leads and Standing Out Amidst Regulatory Noise

Encapture’s goal was clear: drive inbound interest and generate qualified leads for its latest compliance product enhancements – specifically targeting the HMDA, CRA, and 1071 modules that automate data validation and eliminate manual scrubbing.

The company sought to:

• Increase awareness among decision-makers at regional and community banks
• Establish credibility as a leading solution in compliance automation
• Navigate a crowded fintech landscape and rising regulatory complexity
• Leverage media visibility to support sales enablement efforts

To succeed, Encapture needed a strategic communications plan that not only showcased its technology, but also educated and influenced compliance officers and banking executives about the growing necessity of automation.

The Solution

Using Thought Leadership and PR to Break Through in Banking

Zilker Media partnered with Encapture to craft and execute a targeted public relations strategy centered around feature articles in high-impact trade publications. The approach combined a news-driven angle with industry-relevant storytelling to ensure Encapture was seen as a trusted voice in compliance automation.

The Zilker team began by:

• Conducting a strategic brand and audience analysis
• Identifying key trade media that influenced regional and community bank leaders
• Pitching timely thought leadership articles tied to regulatory deadlines and pain points
• Developing a compelling press release and author bylines from leadership

One pivotal moment came when Zilker Media pitched an article to Texas Banking Magazine, authored by Encapture CRO Tyler Barron. The editorial focused on how intelligent automation could help banks navigate evolving fair lending regulations – an issue top-of-mind for the publication’s readership.

The Execution

Strategic Media Outreach Leading to Tangible Impact

The campaign’s success hinged on Zilker Media’s timely and tailored media outreach:

• The Texas Banking Magazine article was published in print and online less than two months after the initial pitch – a testament to the strong angle and relationship with editors.
• The piece provided immediate business value for Encapture, with the client reporting that it generated cold inbound leads from readers who referenced the article in initial conversations.
• Beyond this, multiple additional trade placements – including Credit Union Times, deBanked, Mortgage Banking Association, Banking Exchange, and the Banking on Digital Growth Podcast – continued to build awareness and drive engagement.
• Sales teams actively used these articles as collateral during deal negotiations, underscoring their evergreen value.

The Results

Lead Generation and Market Visibility Through Media Coverage

The PR campaign delivered meaningful, quantifiable outcomes for Encapture:

• Increased brand visibility among key audiences across multiple trusted trade publications
• A standout feature in Texas Banking Magazine, which reaches over 11,000 print readers and 21,500 online viewers per issue
• Direct lead generation, with prospects reaching out after reading the article and referencing Encapture’s content during the sales process
• Enhanced thought leadership credibility, allowing the sales team to nurture relationships with greater confidence and trust

Encapture’s leadership confirmed, “We have had people say, ‘Hey, we read about y’all in that article!’ It’s fantastic.” In another conversation, they added, “We are having prospects reference our articles… This stuff’s definitely having an impact”.

By combining sharp storytelling, a media-savvy strategy, and deep industry insights, Zilker Media helped Encapture rise above the noise in a competitive fintech space. The campaign not only strengthened brand recognition and generated warm leads – it cemented Encapture’s place as a leader in compliance automation.

With a proven PR engine in place, Encapture is now well-positioned to continue expanding its footprint in the financial technology space and support even more institutions in navigating the complexities of compliance.