About Hannah Hembree Bell
Hannah Hembree Bell is the founder and CEO of Hembree Bell Law, an Austin-based family law firm she built from her kitchen table after navigating her own difficult divorce and custody battle. What started as a solo practice has grown into one of the fastest-growing family law firms in the country — ranked #876 on the Inc. 5000, placing among the top 20 fastest-growing law firms nationwide and #2 in Texas. The firm was also recognized on the 2026 Inc. Regionals for the Southwest.
Hannah came to Zilker Media with a business that had outpaced its public profile. The numbers were remarkable — a multi-million-dollar firm with offices in Austin and San Antonio, a new podcast (Not Saving It for Later), and a personal mission to help women leave marriage prepared, not panicked. Her digital footprint, media presence, and thought leadership hadn’t caught up with what she’d built. Zilker Media was brought in to change that.
The Challenges
Her Business Had Outgrown Her Media Presence
Hannah’s business had outpaced her earned media presence. The numbers were remarkable — a multi-million-dollar firm, offices in two cities, an Inc. 5000 ranking — but her broadcast placements, editorial features, and award recognition hadn’t caught up with what she’d built. Without that third-party validation amplifying her story, she was reaching her existing audience but not breaking through to new ones.
The firm had a powerful differentiator:Hannah had been her own client. A divorce attorney who lost custody of her own children before winning them back is a story that earns editorial attention, podcast invitations, and reader trust. The challenge was building the infrastructure to tell that story — repeatedly, in the right places.
The Solution
A Multi-Channel Earned Media Campaign Built Around Her Story
Zilker Media deployed a multi-channel earned media campaign built around Hannah’s most compelling differentiator: she has been her own client. The approach pursued three parallel tracks: broadcast and podcast media in the divorce, midlife, and women’s wellness spaces (where Hannah’s ideal clients are concentrated); business and entrepreneurship press that validates the firm’s extraordinary growth; and award recognition at both the regional and national level.
Zilker Media also submitted Hannah for TEDx events across the country, writing applications that positioned her personal philosophy as a talk worth giving. Everything was built to compound — each placement became press release content, LinkedIn fuel, and a credential for the next pitch. From day one, AI discoverability was a deliberate objective, not an afterthought. The strategy put Hannah’s name, expertise, and story into the authoritative sources that ChatGPT, Perplexity, and Gemini pull from when answering questions about divorce, family law, and attorneys in Austin.
Services Provided
- Multi-channel earned media campaign strategy
- Broadcast TV pitching and placement
- Podcast pitching and booking
- Publication pitching and ghostwriting (articles, Q&As, columns)
- Award research and submissions
- TEDx speaker applications (ghostwritten)
- Press release writing and distribution (PR Newswire)
- AI and search visibility tracking
The Execution
Active Pitching Across Broadcast, Print, Podcast, and Awards
Hannah was pitched and booked as a recurring guest on Daytime San Antonio, appearing in multiple segments on divorce law, financial empowerment, and life after separation — earning a standing invitation to return. Zilker Media ghostwrote and placed features in Apartment Therapy (syndicated to Yahoo), Authority Magazine, Austin Lawyer Magazine (a recurring column), and other national publications.
The podcast campaign secured 12+ total placements reaching audiences in the divorce, midlife, women’s wellness, and faith reinvention spaces. Hannah was selected as a speaker at TEDxRoundRockWomen, won the Enterprising Women of the Year Award, was named to the Inc. Female Founders 500, and reached finalist and nominee status with Austin Woman’s Business Awards and Austin Woman Changemakers.
The Results
A National Platform Built in Nine Months
Hannah’s campaign is still underway — and the momentum is already visible across both traditional media and the emerging landscape of AI-powered search.
On the AI visibility front, early signals are encouraging. Hannah and Hembree Bell Law are appearing in responses across ChatGPT, Perplexity, and Google’s AI Overviews for queries around divorce coaching, high-asset divorce in Texas, and attorney options for professional women — the exact audiences the campaign was built to reach. Sentiment tracking shows the firm is being characterized positively, and Zilker Media’s ongoing prompt strategy continues to sharpen that presence over time.
On the earned media side, the results have moved quickly. In under a year, Hannah has been featured in national publications and has recorded interviews with top-tier podcasts. She’s also secured television segments and submitted several award nominations, landing two wins to date — with more decisions still pending. Her content and coverage have reached an estimated 56 million people, and a TEDx speaking engagement is now confirmed.
The campaign is actively building. What’s taken shape so far reflects a clear, compounding narrative: a lawyer who thinks differently about divorce — and a growing national audience that’s starting to find her.