About Jason Wright
Jason Wright is the Founder and Managing Attorney of The Law Office of Jason Wright, PLLC, based in Austin, Texas. Licensed since 2012, Jason has built a reputation across Texas for his calm, candid approach to divorce and custody disputes. He guides clients through one of life’s hardest chapters with empathy and truth, not theatrics. Clients often describe him as the lawyer who “tells it like it is.”
The firm focuses primarily on complex divorce, child custody disputes, property division, and child support. At the time of engagement, the Law Office of Jason Wright was experiencing fast growth but with minimal formal marketing to date.
Jason is a multi-year Super Lawyers and Best Lawyers honoree, a Fellow of the Texas Bar Foundation, and a recipient of the 2023 Joseph H. Hart Award for his work with pro bono clients. He and his firm have been recognized at the Judge Susan Covington Pro Bono Awards ten years in a row for their service to low-income families through Volunteer Legal Services of Travis County.
The Challenges
Growing a Firm in a Crowded Market Without a Marketing Foundation
Despite steady, referral-driven growth, Jason Wright Law was operating in a highly competitive and saturated Central Texas legal market with no consistent marketing strategy. The firm’s growth to date had come almost entirely from referrals and a Google Business profile — strong signals of Jason’s reputation, but not a scalable foundation.
Jason had no formalized media presence, no thought leadership positioning, and no structured approach to earning visibility in the outlets and spaces where potential clients and referral partners were paying attention.
The firm’s goals were clear: grow the client base and revenue, build Jason’s reputation as a known and trusted thought leader in family law within the local community, and establish a consistent marketing plan. But with a highly saturated local market and no prior PR infrastructure, they needed a partner who could build that foundation from scratch.
The Solution
A Thought Leadership PR Strategy Built to Last
Zilker Media developed and executed a comprehensive thought leadership PR program centered on one central objective: establishing Jason Wright as the authoritative, go-to voice in Central Texas family law — a trusted resource for potential clients, referral partners, and the broader local legal community.
Rather than pursuing volume for its own sake, Zilker Media focused on securing high-quality placements in respected industry outlets and local media, developing compelling angles that reflected Jason’s honest, direct approach to family law, and building a consistent library of credibility signals that the firm could leverage across its broader marketing ecosystem.
The program targeted earned media across three pillars: publications and bylines, podcast appearances, and awards and speaking opportunities — each reinforcing the others and collectively positioning Jason as the kind of attorney families turn to when the stakes are highest.
Services Provided
- Thought Leadership PR
- Executive Positioning and Bio Development
- Media Pitching and Placement
- Award Nominations
- Speaking Opportunity Development and Submission
- Podcast Booking and Media Training
- Byline and Article Development
- Press Remarketing Strategy
The Execution
Earned Media Built Across Every Channel
Zilker Media built a multi-channel earned media strategy across podcasts, publications, awards, and speaking — designed to put Jason in front of the right audiences at every level.
On the podcast front, Jason appeared on shows reaching audiences navigating divorce and high-conflict custody situations, with additional recordings in preparation. Each appearance was preceded by media training to sharpen his on-air presence and reinforce his core message.
For publications, Zilker Media developed bylined articles that placed Jason’s voice in outlets ranging from hyper-local legal trade publications to national platforms with millions of monthly readers. One of those placements grew into a recurring monthly column running through the end of 2026. The editorial angles were built to work two ways — building trust with potential clients and credibility with professional peers and referral partners.
On the awards side, the team submitted Jason for recognition across several regional and national programs. One nomination landed a notable business recognition before the campaign’s first year was complete.
Speaking was treated as a long game. Zilker Media identified and pursued high-profile opportunities — including a TEDx nomination — that would position Jason as a voice worth listening to well beyond the courtroom.
The Results
Jason’s campaign is still underway -- and the momentum is already visible.
In just the first few months of active media pitching, the campaign hit the ground running. Podcast appearances were recorded and released, publications are in queue and going live, and a recurring column is now publishing monthly to an audience of local legal professionals. A major national business recognition came in early, validating the firm’s growth story. Award nominations are pending across several programs, with decisions still to come.
On the AI visibility front, early signals are taking hold alongside the earned media push. The Law Office of Jason Wright is already appearing in responses across Google’s AI-powered search products — Gemini, AI Overviews, and Google AI Mode — for high-intent queries like “Who is a good divorce attorney in Austin?” and “Best divorce attorney in Austin.” Sentiment tracking shows the firm is being characterized positively, and Zilker Media’s ongoing content and press strategy continues to build the digital footprint that AI engines draw from.
The campaign is actively building. What’s taking shape is a clear, compounding narrative: a family law attorney who tells the truth about how the law actually works — and a Central Texas community that’s starting to take notice.