About Marsha Stone

Marsha Stone is a seasoned behavioral health leader, nationally recognized speaker, and one of the few female CEOs in the addiction and mental health recovery space. In 2023, she launched Foundation Stone Family of Programs, a network of boutique treatment centers including Foundation Stone Wellness, The Pearl, and Legacy Texas, aimed at addressing substance use disorder, co-occurring conditions, and mental health with a deeply integrative and human-centered approach.

With over two decades in executive leadership and a deeply personal connection to addiction recovery, Marsha founded Foundation Stone after a career-defining departure from her previous company. Amid personal and professional challenges, she leaned into her own healing journey and emerged with a bold new vision: to build a recovery model rooted in transparency, authenticity, and holistic well-being.

The Challenges

Rebuilding Trust, Identity, and Influence in a Saturated Wellness Market

When Marsha launched Foundation Stone, she was emerging from a difficult chapter—having left the company she built, navigating professional betrayal, and facing personal struggles, including grief, hormonal changes, and burnout.

Foundation Stone wasn’t just a business; it was a reinvention. The key challenges included:

• Re-establishing Marsha’s credibility in the behavioral health space as a trusted thought leader
• Introducing a new, values-based company in a crowded and often commodified treatment market
• Building brand awareness across media, email, social, and search in an industry wary of “buzzwords” and burnout

The Solution

Brand Development, Earned Media, and Thought Leadership

Zilker Media partnered with Marsha to create an integrated thought leadership platform to lift her personal brand and Foundation Stone’s credibility as the company launched.

The Execution

Authentic Storytelling Meets Quantifiable Impact

In under 12 months, Marsha and Foundation Stone moved from “brand new” to recognized and respected. Zilker Media’s support extended across:

Podcasts & Profiles

• Featured on Dominate Your Day, Just Getting Started, and Bold Journey, using her voice to bridge personal recovery and professional reinvention

Thought Leadership by Data

• Leveraged TRAC9 outcomes from Foundation Stone Wellness to pitch data-driven stories:
  • 54% increase in Global Recovery Score by week 4
  • 60% boost in optimism and 43% symptom reduction vs national benchmarks

LinkedIn Engagement

• 150K+ impressions and 4,000+ engagements on Marsha’s posts in just 12 months
• Foundation Stone’s May content outperformed personal content with an engagement rate of nearly 10%, which is unusual for corporate channels

The Results

From Reinvention to Industry Influence

The Marsha Stone and Foundation Stone campaign demonstrates how vulnerability, clarity, and consistent content can turn reinvention into brand authority.

• 46+ earned media placements across industry-leading publications
• 1,200+ new LinkedIn followers and 1,000+ newsletter subscribers
• Foundation Stone solidified as a leader in holistic, trauma-informed recovery
• Marsha positioned as a keynote speaker and media expert on recovery, ethics, leadership, and resilience
• Winner of Austin Business Journal’s Best CEO in 2024

GEO & AI Searchability

The way people discover recovery and treatment resources is evolving quickly. Increasingly, people turn to AI-powered tools like ChatGPT, Perplexity, and other large-language-model search engines to research treatment options and learn about trusted experts in addiction recovery. Consistent earned media coverage for Marsha Stone and Foundation Stone has built a digital footprint that drives both national authority and local relevance:

• Recovery-focused coverage in national outlets: Features and expert quotes in business and health publications showcase Marsha’s leadership in addiction treatment and long-term recovery, sending strong authority signals to Google and AI search engines.
• Specialty podcast interviews and thought-leadership articles: Appearances on leading wellness and mental-health podcasts, along with contributed pieces on addiction and holistic recovery, provide rich, conversational content that large-language models readily surface in response to user questions.
• Regional and community visibility: Local media mentions tied to Foundation Stone’s programming and events reinforce credibility for families seeking trusted treatment options in the areas the organization serves.

As a result, Foundation Stone is no longer limited to traditional search listings. Marsha and her team are increasingly surfacing in AI-powered searches, ensuring that when people seek guidance on recovery or expert commentary on addiction treatment, her name and organization appear as trusted resources.

Aside from numbers, this PR strategy has reshaped perception. Prospective clients and partners now encounter independent validation of Marsha’s expertise before making contact. She is recognized as a thought leader shaping national conversations around addiction recovery and holistic care.

These earned media results create sustainable growth and future-proof positioning that keep Marsha Stone and Foundation Stone at the forefront of discovery in an ever-changing digital landscape.

Zilker Media’s partnership with Marsha Stone and Foundation Stone demonstrates the power of blending earned media momentum with a strong owned and rented media ecosystem. Through authentic storytelling, a robust digital presence, and strategic thought leadership, Marsha now leads a platform that mirrors the depth of her experience and the heart of her mission, offering a sustainable foundation for long-term influence in the behavioral health and wellness space.