About Meg Gluth
Meg Gluth is the owner and CEO of Catalynt Solutions, Inc., one of the largest certified women-owned chemical distributors in North America. She also serves as the first woman to chair the board of the Alliance for Chemical Distribution (ACD), a role she earned by staying sharp, steady, and willing to challenge the way things have always been done.
Under her leadership, Catalynt earned a spot on the Puget Sound Business Journal’s 2023 Middle Market Fast 50. Meg was named a Fast 50 Leader in that same issue and later received the Ernst & Young Entrepreneur Of The Year award, recognition that reflects both business performance and the kind of leadership that gets results without sacrificing values.
Her path hasn’t been traditional, and she doesn’t pretend otherwise. She’s built a company with high standards and a strong backbone, without losing sight of the people who make it run. Meg brings clarity to tough decisions and shows up with purpose, whether she’s running board meetings or leading yoga classes near her home outside Seattle.
The Challenges
Establishing an Executive’s Personal Thought Leadership
In May of 2023, when Meg first engaged with Zilker Media, she sought to harness the power of strategic PR and marketing to establish her thought leadership and expand her influence as a next step in her personal journey. Beyond her successful role as the CEO of Catalynt Solutions, Meg aimed to define and establish a legacy that would resonate on a personal level. She faced the challenge of crafting a cohesive, compelling narrative that could highlight her journey of resilience and empathy, and inspire others. Meg’s vision was to increase her visibility and effectively position herself as a thought leader providing tools and insights to anyone struggling to find their next step.
The Solution
Building Megan's Brand Ecosystem
Zilker Media began by building a personal brand identity from the ground up for Meg. We initiated this process with a comprehensive discovery and brand identity phase. Working closely with Meg, we collaboratively defined her mission statement and crafted a compelling tagline that encapsulated her core message, values, and unique proposition. This foundational work provided the anchor for her cohesive brand narrative.
Meg values authenticity and simplicity, which challenged us to create a brand identity that was visually appealing and reflective of her resilience, pragmatism, and straightforward approach. We achieved this with branding that featured earthy elements combined with clean lines, mixing her personal and professional sides. This highlighted her connection to nature and her focus on relatability through simple, understated choices.
With this strong foundation in place, Zilker Media then developed a long-term strategy to elevate Meg’s personal brand presence across multiple channels. Our approach encompassed:
1. Owned Media: We meticulously crafted a comprehensive website site-map, developed an interview series strategy, and recommended a blog to provide a platform for Meg’s insights and thought leadership.
2. Rented Media: We created and curated an engaging social media content plan and a LinkedIn newsletter launch strategy to maintain an ongoing dialogue with her audience and expand her reach.
3. Earned Media: Our team provided target media outlets and crafted compelling story angles to secure placements that would amplify Meg’s influence and visibility. We also created speaking assets and secured numerous speaking engagements for Meg.
Services Provided
Over the past year, Zilker Media has partnered with Megan Gluth on the following:
- Brand Audit & Strategy
- Brand Identity Creation
- Personal Brand Management
- Monthly Newsletter Management
- PR representation
The Execution
With this long-term strategy in place, Zilker Media moved into the execution phase to bring Meg’s brand vision to life.
We spearheaded the construction of Meg’s personal brand website, incorporating a speaking strategy, speaker reel, and assets designed to enhance her professional profile. Collaborating closely with her website developer, we ensured the website revamp aligned perfectly with her new branding, providing a consistent and engaging brand experience. With the website we also launched her interview series, The Perfect Place to Start, which invites guests on to share their deeply vulnerable stories and lessons learned.
Additionally, we launched Meg’s LinkedIn Newsletter, which quickly gained over 900 subscribers, further amplifying her reach and engagement. Our team focused on increasing engagement on rented media platforms, resulting in a significant increase of over 1,000%.
We pitched and secured over 35 podcast opportunities and top-tier written placements, including Business Insider, Forbes, Fast Company, Authority Magazine, and The Business Journals, expanding her reach to a broader audience.
These efforts ensured that every aspect of Meg’s personal brand was consistently and authentically communicated, solidifying her reputation as a trusted and influential thought leader in her industry.
The Results
Transformative Growth and Impact
Since commencing her partnership with Zilker Media in May 2023, Megan has experienced a significant transformation in her brand presence and reach. With a streamlined and compelling personal brand narrative, Megan successfully exudes a consistent and compelling message across her digital platforms. Through strategic podcast appearances and written pieces, she has effectively engaged with a broad, eager audience, positioning herself as an influential thought leader within her industry.
As a result of our pitching, Zilker Media secured placements for Megan in high-value media outlets, including Business Insider, Forbes, Bold Journey, Startup Hustle, and more. With twenty five podcast appearances and ten written pieces, Megan’s expertise reached an estimated audience of 82,000 monthly listeners and 300 million unique monthly visitors, propelling her thought leadership influence.
By crafting a compelling brand story, amplifying her reach through podcast and written opportunities, and fostering a cohesive visual identity, Megan’s partnership with Zilker Media has positioned her as an influential thought leader within her industry. As a result, Megan has established herself as a trusted industry expert, attracting new opportunities and speaking engagements, and amplifying her thought leadership influence.
Acknowledging the invaluable expertise of Zilker Media, Megan Gluth and the Catalynt Solutions team persist in their collaboration. This enduring partnership guarantees ongoing innovation and adjustment to the ever-evolving market dynamics, strategically positioning Megan Gluth for sustained success in the digital realm.