About Northern Virginia Family Practice (NVFP)

Northern Virginia Family Practice (NVFP) is a concierge medical practice based in Arlington, Virginia. Since 2020, NVFP has partnered with Zilker Media to raise the visibility of its providers and establish them as trusted thought leaders in the healthcare industry — all while attracting new patients in a competitive marketplace.

For NVFP, growth isn’t only about new patients. As a practice, they also wanted to ensure their providers were recognized as credible voices in consumer health conversations, industry publications, and among their peers in concierge medicine.

The Challenges

Building Trust & Authority in a Competitive Market

Concierge medicine thrives on trust and reputation. NVFP faced two pressing challenges:

1. Attracting new patients in a crowded healthcare market — ensuring prospective patients understood the unique value of concierge care.
2. Elevating providers as thought leaders — positioning physicians as experts whose voices could shape public health conversations locally and nationally.

The Solution

Elevating Providers Through Media and Thought Leadership

Zilker Media designed a strategy that went beyond press releases and one-off interviews. Together, we built a long-term media and thought leadership engine:

• Earned Media Coverage – Secured placements in high-authority outlets like Yahoo, Woman’s World, The Bump, Physicians Weekly, Parade and more.  
• Thought Leadership Content – Ghostwrote and placed provider-authored columns and op-eds in top-tier publications, showcasing expertise on pediatrics, sleep health, concierge medicine, and chronic illness.
• Podcast Placements – Positioned NVFP physicians on health, lifestyle, and leadership podcasts such as The Health Fix, Strength in Hormones, Menopause Reimagined, and The Broken Brain.
• Corporate Visibility – Announced practice milestones through outlets like ARLnow and local press, reinforcing NVFP’s leadership in the community.

The Execution

Momentum That Builds With Every Year

From the very beginning of the partnership in 2020, NVFP saw immediate traction with earned media placements and thought leadership opportunities that helped distinguish the practice in the concierge medicine space. Over time, that early success has translated into consistent visibility, with the past two years offering a clear picture of the measurable results Zilker Media has delivered.

Between April 2023 and April 2024, NVFP secured 34 media opportunities, averaging nearly three per month. Their providers were quoted in outlets such as Parents Magazine, Real Simple, Parade, and Yahoo, reaching more than 3.2 billion potential readers. In addition, NVFP expanded its thought leadership footprint with 10 Psychology Today columns and multiple ghostwritten articles, ensuring that their expertise reached both consumers and peers in the medical community.

The following year, from April 2024 to April 2025, NVFP’s momentum continued to build. They achieved 49 media opportunities — more than four per month on average — with features in Woman’s World, The Bump, Everyday Health, and Physician’s Weekly. They also expanded their presence on podcasts, strengthening their reputation in niche health and wellness communities, and continued to grow their local visibility. In total, their consumer health coverage reached another 3 billion potential readers, further solidifying their position as one of the most visible concierge practices in the country.

Together, these results highlight not only the consistency of NVFP’s media presence but also the escalating impact of long-term earned media — proving that sustained visibility keeps building on itself year after year.

The Results

SEO Impact

For medical practices, online visibility translates directly to patient acquisition. Zilker Media’s work amplified NVFP’s search authority in measurable ways:

• In just three months (June–August 2025), NVFP earned 8 new high-value backlinks from earned media.
• Features appeared in outlets with exceptional SEO weight — including Healthline, Yahoo, Parade, and Verywell Health.
• These backlinks improved NVFP’s website authority, strengthening their credibility in Google search results.
• Written opportunities and podcasts (which stay searchable long-term) contributed to ongoing organic discoverability.
  

NVFP’s media coverage now functions as both a reputation builder and an organic growth engine, making it easier for new patients to discover and trust the practice online.

GEO & AI Searchability

The way patients search for healthcare providers is rapidly changing. Increasingly, people are turning not only to Google but also to AI-powered tools like ChatGPT, Perplexity, and other LLM-driven search engines to research medical practices.

For NVFP, consistent earned media coverage has created a digital footprint that spans national and local visibility:

• Hyper-local mentions in outlets like ARLnow reinforce NVFP’s credibility for patients in the Northern Virginia and DC metro area.
  
• National coverage in outlets with strong authority signals to both Google and AI-driven tools that NVFP’s providers are trusted experts.
  
• Cross-platform consistency – spanning consumer health, industry publications, podcasts, and local news — gives AI systems a wealth of credible sources to pull from.
  

NVFP isn’t just showing up in traditional search results. They are increasingly surfacing in AI-powered answers, positioning the practice at the forefront of digital discovery in healthcare.

Beyond metrics, NVFP’s PR strategy has transformed how the practice is perceived. Prospective patients now encounter credible third-party validation before they ever call. Providers are recognized as thought leaders shaping conversations in pediatrics, sleep, and concierge medicine.

And because earned media continues to drive visibility long after publication, these results compound – creating sustainable growth and future-proof positioning in a rapidly evolving digital landscape.