About Patrick Thean
Patrick Thean, CEO of Rhythm Systems, partnered with Zilker Media to enhance consistent revenue generation and lead flow. Patrick Thean is an international speaker, CEO coach, author, and serial entrepreneur. He is a USA Today and Wall Street Journal bestselling author. His work has been seen on NBC, CBS, and Fox. Patrick was named Ernst & Young Entrepreneur of the Year in 1996 for North Carolina as he grew his first company to #151 on the Inc. 500 (now called the Inc. 5000).
After a successful exit, he has been on a mission to help CEOs build great companies and achieve their dreams. With his book Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth, Thean shares a simple system for encouraging teams to execute better and faster. Currently the CEO and Co-Founder of Rhythm Systems, he is focused on helping CEOs and their teams experience breakthroughs to achieve their dreams and goals. Rhythm Systems is a leading provider of strategy execution software and consulting services dedicated to helping organizations achieve their growth objectives.
The Challenges
Maximizing Revenue Streams and Streamlining Lead Generation
Patrick Thean came to us wanting to build his thought leadership to act as an on-ramp back to Rhythm Systems and utilize his book as a tool for middle-market CEOs looking to grow their business. Rhythm Systems aimed to augment revenue and amplify lead flow, necessitating a comprehensive strategy to optimize their online presence and streamline the lead generation processes.
The Solution
Targeted Strategies for Content, Email Marketing, and PR
Zilker Media collaborated closely with Patrick and his team to develop a comprehensive strategy. To begin, our team conducted a comprehensive evaluation of Patrick’s expertise and strategy for launching his book. Following this, our team directed its efforts toward establishing Patrick’s personal brand identity as the cornerstone of his brand.
Our team then focused on assessing Rhythm Systems’ current marketing efforts for additional areas of improvement. They then brainstormed engaging webinar and blog topics that would resonate with the target audience and showcase Rhythm Systems’ expertise and value. We then collaborated with the Rhythm Systems team to develop The Strategy Execution Assessment, aiming to deliver inherent value to their target audience. By delivering valuable content, Rhythm Systems positioned itself as an authoritative resource within its industry, driving inbound leads and nurturing existing prospects.
Services Provided
Over two years, Zilker Media has partnered with Patrick Thean and Rhythm Systems on the following:
- Brand Audit & Strategy
- Personal Brand Identity Creation
- Interactive Lead Generation Assessment
- Personal Brand Management
- Corporate Strategy Consulting
- Publicity Representation
The Execution
Personalized Outreach and High-Value Conversions
Zilker Media spearheaded promotional efforts for Rhythm Systems’ webinars, leveraging various channels to maximize visibility and attendance. Additionally, they guided Rhythm Systems through email marketing, including the creation of specific drip campaigns for their top lead magnets on the website. By segmenting leads based on behavior and preferences, Rhythm Systems delivered personalized messaging that resonated with recipients, fostering trust and prompting action.
Armed with expertise in digital marketing and lead generation, Zilker Media collaborated closely with Patrick and the Rhythm Systems team. The partnership commenced with an in-depth assessment of current strategies and target demographics. Leveraging data-driven insights, Zilker Media devised a multifaceted plan encompassing content marketing, email campaigns, PR, and webinar initiatives.
The Results
Increased Lead Generation and Enhanced Market Presence
Rhythm Systems experienced a significant increase in revenue, nearly doubling both lead generation and overall sales the following quarter after implementing the strategy. This increase was attributed to improved lead generation and conversion rates.
As a result of our PR team’s active media outreach, Patrick Thean was featured in many of the top business publications to discuss his business growth strategies, including Forbes, Chief Executive, Harvard Business Review, The Leadership Habit, Optimal Living Daily, and more.
Rhythm Systems streamlined its lead flow processes under the guidance of our team, resulting in a steady influx of qualified leads. By nurturing prospects with valuable content and personalized communication, Rhythm Systems cultivated deeper relationships and increased the likelihood of conversion.
