On this week’s episode of The EnTRUEpreneurship Podcast, Wes hosts a lively discussion with Paula “Pixie” Dezzutti, CEO and Founder of Local Choice Spirits — a business driven to build award-winning liquor brands by helping others create, package, market, and sell their own unique concoctions! Pixie is passionate about using her company as a tool to “pour it forward” and invest in community causes. Local Choice currently boasts 50 unique labels, is a multimillion-dollar business. They have even been featured in Inc., USA Today, The Huffington Post, and many other news outlets.

Throughout their discussion Pixie shares how her successful spirits company is a “purpose” project, not a passion project, and she talks about what that difference means for current and aspiring entrepreneurs. Pixie has no doubt that she is leading her life the way to was meant to and with that purpose, she knows that failure is not an option. In this episode, you’ll hear about her entire entrepreneurial journey, the history of Local Choice and encouragement on how to push beyond the passion and find purpose.

Listen to the full episode on Apple Podcasts now!