Lexi Milstead

Lexi Milstead is a Strategist at Zilker Media, where she brings a results-driven approach to digital strategy and a genuine passion for helping brands grow with intention. With a background spanning social media, content marketing, email marketing, and omni-channel campaign management, Lexi partners with clients to align marketing strategy to real business goals.

Before joining Zilker Media, Lexi honed her skills in the branding and digital marketing space as a Marketing Director for a home services franchisor, where she managed a team executing marketing strategy across more than 100 franchise locations nationwide. Lexi was instrumental in implementing an email retargeting strategy that generated over one million dollars in revenue across all locations in 2025. Prior to that, she focused on developing organic social strategies and led influencer marketing campaigns that drove cohesive storytelling and measurable results across platforms.

A graduate of the University of Alabama with a Bachelor of Arts in Journalism and a minor in Communications, Lexi developed her storytelling instincts early, interning at the local news station as a student reporter and carrying that narrative-first mindset into every campaign she has built since.

Lexi lives west of Austin in Dripping Springs with her husband, Jay, their daughter, Tatum, and their two dogs, Maya and Levi. When she is not crafting strategy for her clients, you will find her wake surfing on Lake Travis, snowboarding in Durango, or tending to her garden at home.