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Healthcare PR and Marketing That Builds Trust, Authority & Patient Loyalty

Zilker Media partners with healthcare leaders, clinics, businesses, and wellness organizations to elevate voices, earn media, and drive engagement through strategic PR, thought leadership, AI discoverability and patient communication strategies.

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Patients Don’t Just Search. They Choose.

Healthcare is personal. In today’s AI-first landscape, patients are vetting providers, practices, and healthcare brands long before they ever book an appointment. That means your reputation isn’t just built in the exam room — it’s built online. Zilker Media helps healthcare brands cut through the noise with authority marketing that centers on trust, discoverability, credibility, and storytelling.

We Help Healthcare Organizations:

  • Build provider and executive visibility and discoverability on AI platforms
  • Stand out in crowded local and national markets
  • Connect with patients through authentic thought leadership
  • Gain earned media exposure in top-tier publications
  • Turn visibility into measurable growth

Our Authority-Driven Approach to Healthcare PR and Marketing

We don’t believe in one-size-fits-all campaigns. We build human-centered strategies that amplify expertise and deliver results.

Public Relations for Healthcare Brands

Earn meaningful media coverage that builds trust and credibility. From national interviews to podcasts to trade media, we help your story land where your audience is listening.

Personal Branding for Providers & Executives

Position your team as thought leaders in the healthcare space. We craft digital footprints and strategic visibility plans that support both individual and organizational growth.

LinkedIn Marketing that Connects

Position yourself as the trusted voice your community turns to with strategic LinkedIn content that reflects your expertise and values. We create thought leadership posts, articles, and engagement strategies that build professional authority and patient trust — establishing your credibility long before patients need your care.

Lead Generation Strategy

From awareness to conversion, we help you build patient pipelines through GEO/SEO-informed content, lead magnets, and email marketing campaigns built for growth.

Creative Branding & Design

First impressions mean everything in healthcare. We create professional branding that helps providers and practices connect with patients before they’ve said a word—visual identities that reflect your expertise, values, and commitment to patient care while standing out in a crowded healthcare landscape.

Email Marketing That Nurtures

Build direct relationships with patients and referral sources through strategic email campaigns that educate, inform, and maintain top-of-mind awareness. From patient newsletters to provider updates, we create email marketing that fosters trust and drives meaningful engagement with your healthcare expertise.

PR and Brand Marketing for Healthcare Brands

Healthcare marketing isn’t one-size-fits-all, and neither are we. While traditional agencies shuffle through cookie-cutter campaigns, we build lasting partnerships with healthcare leaders who are ready to transform how they connect with patients through PR and brand marketing.

Our results-driven approach means you’re not just another account number. You’re a collaborator in crafting authentic stories that build trust, establish authority, and create meaningful patient relationships. We don’t just market healthcare brands—we help healthcare professionals become the trusted voices their communities turn to.

This is relationship-driven marketing built for the long term. Not quick wins that fade, but sustained brand building that positions you as the go-to expert in your field.

Why Healthcare Leaders Choose Zilker Media

Healthcare & wellness expertise – We understand the unique challenges of medical marketing, from compliance requirements to patient sensitivity, because healthcare is what we do.

Personalized brand strategy – Every practice, every provider, every patient population is different. Your marketing strategy should be too. We craft approaches as unique as your expertise.

Integrated team of award-winning experts – PR professionals, brand strategists, and creative specialists work seamlessly together on your success—no handoffs, no disconnects.

Client-first partnerships – This isn’t vendor-client. This is partnership. Your goals become our goals, your success becomes our success, and your reputation is something we protect as fiercely as our own.

The healthcare providers who choose Zilker Media aren’t looking for the biggest agency. They’re looking for the right partnership to amplify their expertise through PR and build the trust that leads patients to their doors.

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The Power of Authority in Action

  • In just 12 months, our client’s expertise was featured in 50 major consumer health stories, putting their voice in front of over 3 billion people and cementing their reputation as a trusted authority.
  • A recent backlink audit revealed that 9 of their top 10 highest-authority links came straight from PR wins in leading health outlets — fueling both search visibility and long-term credibility.
  • 3X newsletter subscriber growth in wellness org
  • 30% increase in patient engagement via content series

Zilker Media demonstrated the capacity to labor on my project with an immediate palpable sense of joy and deep connection to my purpose. It reflects not just on their professionalism but on who they are as human beings. I owe a tremendous debt of gratitude.

DR. SHAWN JONES

Physician, consultant, speaker and author of Finding Heart in Art: A Surgeon’s Renaissance Approach to Healing Modern Medical Burnout

If you ever need PR support, run, don’t walk to them.

DR. JENNIFER LINCOLN

OB/GYN, AUTHOR, EDUCATOR, 2.8MM TIKTOK FOLLOWERS

Zilker Media helped me to create a unique brand strategy and book launch that exceeded all expectations!

Dr. Mona Delahooke

Case studies

Dr. Mona Delahooke

Case Study
Marsha Stone

Marsha Stone

Case Study

Let’s Elevate Your Healthcare Brand

Whether you’re a solo practitioner or part of a large network, we’re ready to help you lead with authority.
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Healthcare PR and Marketing FAQs

Do you work with individual healthcare providers or full organizations?

Both. We support individual physicians, group practices, hospitals, and wellness brands with strategies tailored to their goals.

How do you handle compliance with HIPAA and medical content?

We build content and campaigns that are HIPAA-conscious and do not use PHI. Our strategies are focused on authority, education, and ethical storytelling.

What makes Zilker Media different from traditional PR and marketing firms?

We specialize in authority marketing — combining personal branding, PR, and content to build trust and long-term visibility, not just clicks.

How long until we see results?

Most clients begin to see visibility and engagement gains within 60–90 days, depending on scope and strategy.

When is the right time to bring on a PR team?

The best time to invest in strategic PR is before you need it most—when you’re ready to move beyond referral-only growth and establish thought leadership that differentiates you in a competitive market.

Will PR help me be found in AI search?

As AI search prioritizes authoritative expert sources for health queries, our strategic PR builds the comprehensive thought leadership presence that positions you as the trusted medical authority AI systems reference and recommend.