Press releases have been the golden standard for news dissemination in PR for decades, but as the media landscape changes, so do the methods for distributing your message. Do these…
This past October I attended the ICON, the annual international Public Relations Society of America conference. The keynote speakers were amazing, and the breakout sessions offered an impressive array of…
With news of The Village Voice and other large publications folding, the press’ future seems even more uncertain. The recent misfortunes are not just limited to print, this past year…
Whether it be a grand opening, conference, open house, or the company holiday party, event planning is an integral part of any business. However, executing the perfect event can be…
From Serial to Tim Ferriss, the podcast world has exploded. These micromedia outlets have seriously loyal followings and can have a big impact on PR. How can you take full…
This week we’re speaking with School for Startups host Jim Beach, one of our favorite hosts to work with! Jim’s first book, School for Startups, argues that entrepreneurship is NOT about creativity, risk,…
In our last interview we spoke with James Sudakow about why you shouldn’t be afraid of a weekly column. Maybe you have a column, or you’re on your way to…
