by Sunny | Nov 7, 2017 | Brand Strategy
Instagram Stories is Instagram’s latest advance in content marketing as it disrupts traditional marketing methods. While similar to Snapchat, Instagram Stories continue to evolve and distance itself from that comparison by providing a way for brands to humanize...
by Sunny | Nov 1, 2017 | Culture
Time to dust off your library card. Austin just made libraries cool again. This week our Zilker Media Digital Marketing team ventured to the Seaholm District to explore the Austin’s new Central Library. The library opened to the public this past Saturday and has been...
by Sunny | Oct 25, 2017 | Public Relations
Cision and HARO are PR staples but here are a few, lesser-talked about PR resources I’ve been loving lately. PodcastGuests.com Simply put, PodcastGuests.com is HARO but for podcasts only. It’s one email a week with 5-10 podcasts looking for guests. Beware: Some of the...
by Sunny | Oct 18, 2017 | Brand Strategy
Some might think with so many new social media channels emerging, email marketing strategies are no longer a priority. We are here to tell you email marketing is not dead! Email is one of the most powerful and personal marketing channels in your arsenal because you...
by Sunny | Sep 27, 2017 | Culture
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
