by Lexi Milstead | Jul 22, 2026 | Brand Strategy, Public Relations
When potential clients begin researching a construction company today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, homeowners, developers, and procurement teams are turning to AI tools...
by Shelby Janner | Jun 30, 2026 | Brand Strategy, Public Relations
When patients begin looking for a healthcare provider today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, patients are turning to AI tools to ask questions, compare options, and gather...
by Zilker Media | Jun 2, 2026 | Brand Strategy, Public Relations
The Austin-based PR and brand marketing agency is recognized for its people-first culture and commitment to building a team where great work and a great workplace go hand in hand. AUSTIN, Texas, June 2, 2026 — Zilker Media, an award-winning public relations and...
by Coleman Pyeatt | May 15, 2026 | Public Relations
You finish the episode, take off your headphones, and feel genuinely good about what you just recorded. The conversation went somewhere real, the host pushed back in the right places, and you said the things you have been wanting to say out loud for a while. You share...
by Reagan Lamp | May 15, 2026 | Public Relations
According to a Muck Rack analysis of over one million AI-generated citations, citations tied to press releases distributed through major wire services increased fivefold between July and December 2025. For a format that most communications teams had quietly started...
by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
