This past October I attended the ICON, the annual international Public Relations Society of America conference. The keynote speakers were amazing, and the breakout sessions offered an impressive array of…
This week I was excited to chat with podcast host Jake Carlson of Modern Leadership. Many of our clients had appeared on his show, and they have all enjoyed their…
This year, Zilker Park turns 101 years old! To honor Austin’s favorite park, here are 101 things the Zilker Media team is excited to do this summer: Head to Zilker…
From Serial to Tim Ferriss, the podcast world has exploded. These micromedia outlets have seriously loyal followings and can have a big impact on PR. How can you take full…
This week we’re speaking with School for Startups host Jim Beach, one of our favorite hosts to work with! Jim’s first book, School for Startups, argues that entrepreneurship is NOT about creativity, risk,…
Last week on the Zilker blog, Paige discussed digital marketing trends for 2018. Although PR doesn’t move quite as fast as digital marketing, there are public relations trends we publicists…
In our last interview we spoke with James Sudakow about why you shouldn’t be afraid of a weekly column. Maybe you have a column, or you’re on your way to…
Almost all of our clients contribute columns and guest articles to various news outlets. It’s a great way to build up your thought leadership platform while also filling content need…
Cision and HARO are PR staples but here are a few, lesser-talked about PR resources I’ve been loving lately. PodcastGuests.com Simply put, PodcastGuests.com is HARO but for podcasts only. It’s…
