by Shelby Janner | Jun 30, 2026 | Brand Strategy, Public Relations
When patients begin looking for a healthcare provider today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, patients are turning to AI tools to ask questions, compare options, and gather...
by Shelby Janner | Apr 30, 2026 | Brand Strategy, Public Relations
According to Forbes Business Council, “Visibility is no longer just about being found. It is about being trusted enough to be included.” For a long time, being discoverable meant ranking on page one of Google. Brands invested heavily in keywords, backlinks, and...
by Shelby Janner | Sep 24, 2025 | Public Relations
The brands winning visibility today aren’t just optimizing for search engines; they’re earning the authority that answer engines are built to recognize. Generative AI tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing how audiences discover...
by Shelby Janner | Feb 6, 2024 | Public Relations
In today’s digital world, does your brand have a voice that cuts through the noise and resonates with your audience? If not, you might need a partner in Public Relations (PR). PR is the strategic storyteller, crafting narratives that build trust, ignite...
by Shelby Janner | Jun 1, 2022 | Public Relations
True or false: You need a publicist to get booked on podcasts. You’re smart, and you know that the author of this blog post (me) is a publicist, so you’re probably thinking it’s true, right? Wrong. I’ve been in PR for 10 years, and I can confidently say that...
