by Shelby Janner | Sep 15, 2021 | Public Relations
Micromedia is a broad term for a new breed of media created by companies, brands and individuals that is housed on an online channel in public view. Literally anyone with access to a smartphone or computer and an Internet connection has the ability to become a content...
by Shelby Janner | May 19, 2021 | Public Relations
We’ve had some great successes so far in 2021 for client media hits — here are some of our favorites and the trends we’re seeing in earned media. Industry publications The average consumer may not be reading these niche publications, but they are...
by Shelby Janner | Oct 1, 2020 | Public Relations
This year is flying by — I can’t believe it’s been 5 months since my last post discussing how PR campaigns have changed in light of COVID. Although we’re still very much dealing with COVID in the media landscape and beyond, things have changed. Here are some...
by Shelby Janner | May 13, 2020 | Culture
COVID-19 has brought a lot of change and uncertainty to all industries – PR included. Many thought leaders, healthcare professionals, business executives or authors might be hesitant to pursue media outreach during this time. They may be wondering if there is...
by Shelby Janner | Mar 31, 2020 | Culture, Public Relations
We are in a recession and in the middle of a pandemic. And frankly, your market share and revenue may decline. Instead of focusing on worrying about declining sales, focus on increasing your mind share with your customers and possible leads. How can you do this...
