by Lexi Milstead | Jul 22, 2026 | Brand Strategy, Public Relations
When potential clients begin researching a construction company today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, homeowners, developers, and procurement teams are turning to AI tools...
by Shelby Janner | Jun 30, 2026 | Brand Strategy, Public Relations
When patients begin looking for a healthcare provider today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, patients are turning to AI tools to ask questions, compare options, and gather...
by Zilker Media | Jun 2, 2026 | Brand Strategy, Public Relations
The Austin-based PR and brand marketing agency is recognized for its people-first culture and commitment to building a team where great work and a great workplace go hand in hand. AUSTIN, Texas, June 2, 2026 — Zilker Media, an award-winning public relations and...
by Saxonee Arreaga | May 15, 2026 | Brand Strategy
Many leaders have a complicated relationship with LinkedIn. You know you should be posting, you mean to be more consistent, and every few weeks you share something and watch it quietly disappear into the feed. It feels like maintenance work, something you do to stay...
by Haley Snider | May 15, 2026 | Brand Strategy
For years, the goal was simple. Rank well in search, drive traffic, and let your website do the rest. Businesses invested in SEO, cleaned up their content, and watched the results follow. However, the way people find information has quietly shifted. AI tools are now...
by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
