by Saxonee Arreaga | Jun 30, 2026 | Brand Strategy, Public Relations
When patients begin looking for a healthcare provider today, the process often starts differently than it did just a few years ago. Traditional search still plays a role, but increasingly, patients are turning to AI tools to ask questions, compare options, and gather...
by Saxonee Arreaga | May 15, 2026 | Brand Strategy
Many leaders have a complicated relationship with LinkedIn. You know you should be posting, you mean to be more consistent, and every few weeks you share something and watch it quietly disappear into the feed. It feels like maintenance work, something you do to stay...
by Haley Snider | May 15, 2026 | Brand Strategy
For years, the goal was simple. Rank well in search, drive traffic, and let your website do the rest. Businesses invested in SEO, cleaned up their content, and watched the results follow. However, the way people find information has quietly shifted. AI tools are now...
by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
by Shelby Janner | Apr 30, 2026 | Brand Strategy, Public Relations
According to Forbes Business Council, “Visibility is no longer just about being found. It is about being trusted enough to be included.” For a long time, being discoverable meant ranking on page one of Google. Brands invested heavily in keywords, backlinks, and...
by Saxonee Arreaga | Mar 26, 2026 | Brand Strategy, Culture, Public Relations
As March comes to a close, we want to recognize Women’s History Month and the impact women have made across industries. At a high level, women are starting businesses at record rates, growing them into meaningful companies, and contributing significantly to the...
