by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
by Shelby Janner | Apr 30, 2026 | Brand Strategy, Public Relations
According to Forbes Business Council, “Visibility is no longer just about being found. It is about being trusted enough to be included.” For a long time, being discoverable meant ranking on page one of Google. Brands invested heavily in keywords, backlinks, and...
by Zilker Media | Apr 30, 2026 | Brand Strategy, Public Relations
Senior Strategist recognized for strategic brand leadership, AI-era communications innovation, and executive authority-building. AUSTIN, Texas – April 30, 2026 – Zilker Media today announced that Saxonee Arreaga, Senior Strategist, has been named a 2026 PRNEWS Top...
by Zilker Media | Apr 1, 2026 | Brand Strategy, Design, Public Relations
The AI Discoverability Ecosystem launch coincides with the firm’s nine-year anniversary and reflects its strategy for the AI search era. Austin, TX — April 1, 2026 — Zilker Media, an award-winning public relations and brand marketing agency, today announced the...
by Saxonee Arreaga | Mar 26, 2026 | Brand Strategy, Culture, Public Relations
As March comes to a close, we want to recognize Women’s History Month and the impact women have made across industries. At a high level, women are starting businesses at record rates, growing them into meaningful companies, and contributing significantly to the...
by Haley Snider | Feb 26, 2026 | Brand Strategy
February tends to focus on romantic love, but in marketing, one of the most potent forms of attachment has nothing to do with relationships between people. It’s the connection customers form with brands they trust, admire, and repeatedly choose. In a market crowded...
