by Saxonee Arreaga | May 15, 2026 | Brand Strategy
Many leaders have a complicated relationship with LinkedIn. You know you should be posting, you mean to be more consistent, and every few weeks you share something and watch it quietly disappear into the feed. It feels like maintenance work, something you do to stay...
by Haley Snider | May 15, 2026 | Brand Strategy
For years, the goal was simple. Rank well in search, drive traffic, and let your website do the rest. Businesses invested in SEO, cleaned up their content, and watched the results follow. However, the way people find information has quietly shifted. AI tools are now...
by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
by Shelby Janner | Apr 30, 2026 | Brand Strategy, Public Relations
According to Forbes Business Council, “Visibility is no longer just about being found. It is about being trusted enough to be included.” For a long time, being discoverable meant ranking on page one of Google. Brands invested heavily in keywords, backlinks, and...
by Zilker Media | Apr 30, 2026 | Brand Strategy, Public Relations
Senior Strategist recognized for strategic brand leadership, AI-era communications innovation, and executive authority-building. AUSTIN, Texas – April 30, 2026 – Zilker Media today announced that Saxonee Arreaga, Senior Strategist, has been named a 2026 PRNEWS Top...
by Zilker Media | Apr 1, 2026 | Brand Strategy, Design, Public Relations
The AI Discoverability Ecosystem launch coincides with the firm’s nine-year anniversary and reflects its strategy for the AI search era. Austin, TX — April 1, 2026 — Zilker Media, an award-winning public relations and brand marketing agency, today announced the...
