by Sarah Wilson | Aug 20, 2026 | Public Relations
Prospective clients hire attorneys based on proof. A polished website or a well-worded ad can capture attention, but confidence in a legal decision comes from something more substantial: evidence that this person has handled matters like theirs before, and handled...
by Sarah Wilson | May 15, 2026 | Brand Strategy, Public Relations
When someone types a question into an AI tool about your industry, something happens in the background that most people never think about. The LLM is not browsing the web the way a person would. It is not starting with your website or your LinkedIn profile. It is...
