by Kate Grace Kotara | Jul 7, 2022 | Blog, Digital Marketing, Leadership, Publicity, SEO
You have 50 seconds from when someone lands on your website to create an image of you in their mind. What kind of impression are you making? The initial image created in an individual’s mind after searching your name is what we like to call your first...
by Shelby Janner | Jun 1, 2022 | Blog, Interviews, Leadership, Publicity, Tech Tools & Tips
True or false: You need a publicist to get booked on podcasts. You’re smart, and you know that the author of this blog post (me) is a publicist, so you’re probably thinking it’s true, right? Wrong. I’ve been in PR for 10 years, and I can confidently say that...
by Haley Snider | Sep 29, 2021 | Blog, Company Culture, Leadership, Publicity, Social Media
Even the most successful professionals can doubt their abilities and feel like a fraud internally. Some may experience intrusive thoughts such as, “What if I’m not as competent as others believe me to be” or “I did nothing to earn my success”. While others may set...
by Shelby Janner | Sep 15, 2021 | Blog, Digital Marketing, Interviews, Publicity, Social Media
Micromedia is a broad term for a new breed of media created by companies, brands and individuals that is housed on an online channel in public view. Literally anyone with access to a smartphone or computer and an Internet connection has the ability to become a content...
by Nichole Davidson | Jun 30, 2021 | Blog, Digital Marketing, Leadership, Publicity, Social Media
This month Zilker Media teamed up with Texas CEO Magazine to put on a four-part webinar series: “The Era of Thought Leadership Marketing – How to leverage your personal brand to scale your business.” It was a great event and we loved hearing from the different...
by Nichole Davidson | Jun 23, 2021 | Blog, Digital Marketing, Publicity, SEO, Social Media
Organic inbound marketing is a powerful way to promote your brand or business. While outbound tactics of advertising to your audience can be more appealing because of its speed and the level of control you have, this is no reason to throw organic to the wayside. ...
