by Haley Snider | Feb 26, 2026 | Brand Strategy
February tends to focus on romantic love, but in marketing, one of the most potent forms of attachment has nothing to do with relationships between people. It’s the connection customers form with brands they trust, admire, and repeatedly choose. In a market crowded...
by Haley Snider | Jan 28, 2026 | Brand Strategy
Despite the considerable attention devoted to social media trends, AI-generated content, and shifting algorithms, email remains the most effective digital channel in terms of measurable impact with marketers reporting it delivers roughly $36 in return for every $1...
by Haley Snider | Mar 16, 2023 | Brand Strategy, Public Relations
The right events provide us with the opportunity to be in the same room as the key relationships we are targeting, including potential customers, employees, industry peers, partners, investors, media members, and more. While what you know is critical in creating or...
by Haley Snider | Sep 29, 2021 | Brand Strategy, Culture, Public Relations
Even the most successful professionals can doubt their abilities and feel like a fraud internally. Some may experience intrusive thoughts such as, “What if I’m not as competent as others believe me to be” or “I did nothing to earn my success”. While others may set...
