by Macey Pieterse | Sep 30, 2022 | Blog, Interviews, Publicity, SEO
Happy International Podcast Day! With over 120 million people in the U.S. tuning into podcasts, the opportunity to reach your niche audience has been magnified. From business development to healthcare, the topics and content opportunities are limitless! Here at Zilker...
by Shelby Janner | Jun 1, 2022 | Blog, Interviews, Leadership, Publicity, Tech Tools & Tips
True or false: You need a publicist to get booked on podcasts. You’re smart, and you know that the author of this blog post (me) is a publicist, so you’re probably thinking it’s true, right? Wrong. I’ve been in PR for 10 years, and I can confidently say that...
by Nichole Davidson | May 23, 2022 | Blog, Company Culture, Interviews, Leadership
Here are some tips every graduate needs to hear from our team to you: Rusty Shelton: You will find much more success, fulfillment and happiness by being more of yourself each day rather than listening to outside noise on what you need to become. As you do that, look...
by Nichole Davidson | Apr 1, 2022 | Blog, Company Culture, Interviews, Leadership
Five years ago, our company was founded with the mission to build people-driven brands. Since then, our team and partners have poured every drop of their expertise into growing magnetic brands while driving clear results for our clients. The Zilker Media team...
by Shelby Janner | Sep 15, 2021 | Blog, Digital Marketing, Interviews, Publicity, Social Media
Micromedia is a broad term for a new breed of media created by companies, brands and individuals that is housed on an online channel in public view. Literally anyone with access to a smartphone or computer and an Internet connection has the ability to become a content...
by Shelby Janner | May 19, 2021 | Blog, Books, Interviews, Leadership, Publicity, Social Media
We’ve had some great successes so far in 2021 for client media hits — here are some of our favorites and the trends we’re seeing in earned media. Industry publications The average consumer may not be reading these niche publications, but they are...