by Nichole Davidson | Mar 28, 2019 | Brand Strategy
In digital marketing, there are many different elements that make a successful brand stand out from the crowd. The greatest brands have well-rounded campaigns that create a persona, build loyalty and create lasting relationships with their audience online. But what...
by Nichole Davidson | Mar 21, 2019 | Public Relations
Press releases have been the golden standard for news dissemination in PR for decades, but as the media landscape changes, so do the methods for distributing your message. Do these changes signal the death of the press release? Not entirely, press releases continue to...
by Nichole Davidson | Jan 30, 2019 | Brand Strategy
For the past several years marketers have been exploring various methods for lead generation on social media, website efforts and email marketing. While most digital marketing experts will vouch for Facebook advertising and their lead generation tool, I want to...
by Nichole Davidson | Nov 28, 2018 | Culture
As college graduates enter the workplace, particularly in PR, they are inundated with tips on professionalism, email etiquette and happy hour how-tos. All of these tips are great but one factor is still greatly overlooked: indispensability. I have been working in PR...
by Nichole Davidson | Nov 21, 2018 | Brand Strategy
It’s that time of the year where we take time to reflect on the things we are most thankful. This year I am reflecting on the social media tools I am most thankful for and that have made an impact on the Digital Marketing team at Zilker Media. There are many tools...
