by Rusty Shelton | May 18, 2018 | Culture
We had a great open house party last night to officially celebrate the opening of the new Zilker Media headquarters on Fitzhugh Road in South Austin and I wanted to share a “virtual tour” via this blog post for all of our friends and clients that weren’t able to make...
by Rusty Shelton | May 9, 2018 | Brand Strategy, Culture, Public Relations
I am so excited to share some big news – I have a new book coming out today titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my friend Adam...
by Rusty Shelton | Feb 27, 2018 | Brand Strategy, Public Relations
Have you ever thought of yourself as a brand? I often get an initial recoil from audiences when I speak about building a personal brand. To some it feels awkward and maybe even a bit egotistical to think of themselves as a brand. And sure – I get...
by Rusty Shelton | Jan 11, 2018 | Culture
Happy New Year! I had to do a double-take typing in “2018” in the title of this blog post. It feels more like the dateline of a sci-fi movie I rented at Blockbuster back in middle school than the year we currently find ourselves in. But here we are and I hope your...
by Rusty Shelton | Sep 26, 2017 | Culture
I have some big news to share today on the blog! It is my true pleasure to announce that I have come to an agreement with my colleagues at Advantage Media Group, who acquired Shelton Interactive early in 2016, that provides an open door for me to do two things I...
