by Nichole Davidson | Jun 30, 2021 | Brand Strategy, Public Relations
This month Zilker Media teamed up with Texas CEO Magazine to put on a four-part webinar series: “The Era of Thought Leadership Marketing – How to leverage your personal brand to scale your business.” It was a great event and we loved hearing from the different...
by Nichole Davidson | Jun 23, 2021 | Brand Strategy
Organic inbound marketing is a powerful way to promote your brand or business. While outbound tactics of advertising to your audience can be more appealing because of its speed and the level of control you have, this is no reason to throw organic to the wayside. ...
by Zilker Media | May 5, 2021 | Brand Strategy
When you think of the most recognizable corporate brands in the world what comes to mind? For some it might be Apple. For others it might be Tesla. Some women might think of Spanx. Building a corporate brand that stands out in a...
by Nichole Davidson | Jan 28, 2021 | Brand Strategy, Design, Public Relations
What are the up and coming marketing trends for 2021? After the unprecedented year of 2020, one thing we can be certain of is there’s much to come in the landscape of digital marketing and public relations. This week, we got together with our team and compiled...
by Nichole Davidson | Dec 9, 2020 | Brand Strategy, Design, Public Relations
As a physician, the most critical element to your personal brand success is SEO (Search Engine Optimization). In plain terms, when you google your name do you own page one of your results? If no, there’s some work to be done. I know what you are thinking: I have ZERO...
by Rusty Shelton | Dec 2, 2020 | Brand Strategy, Public Relations
Few people have had their professional lives more up-ended by this virus than keynote speakers. I personally haven’t been off the road for this long since college after having my entire in-person calendar wiped beginning in mid-March of this year. In fact, I had a...
