by Nichole Davidson | Jun 30, 2021 | Blog, Digital Marketing, Leadership, Publicity, Social Media
This month Zilker Media teamed up with Texas CEO Magazine to put on a four-part webinar series: “The Era of Thought Leadership Marketing – How to leverage your personal brand to scale your business.” It was a great event and we loved hearing from the different...
by Nichole Davidson | Jun 23, 2021 | Blog, Digital Marketing, Publicity, SEO, Social Media
Organic inbound marketing is a powerful way to promote your brand or business. While outbound tactics of advertising to your audience can be more appealing because of its speed and the level of control you have, this is no reason to throw organic to the wayside. ...
by Shelby Janner | May 19, 2021 | Blog, Books, Interviews, Leadership, Publicity, Social Media
We’ve had some great successes so far in 2021 for client media hits — here are some of our favorites and the trends we’re seeing in earned media. Industry publications The average consumer may not be reading these niche publications, but they are...
by Zilker Media | May 5, 2021 | Blog, Publicity, SEO, Social Media
When you think of the most recognizable corporate brands in the world what comes to mind? For some it might be Apple. For others it might be Tesla. Some women might think of Spanx. Building a corporate brand that stands out in a...
by Katherine Bingham | Apr 28, 2021 | Blog, Publicity, SEO, Social Media
It’s a question we publicists get often … What does a successful PR campaign look like? Public relations empowers you to create mutually beneficial relationships with your key stakeholders. It also allows you to better connect with people both inside and outside your...
by Rusty Shelton | Apr 15, 2021 | Around ATX, Blog, Company Culture, Leadership, Publicity, Social Media
*This blog was originally published on Rusty Shelton’s personal website This month Zilker Media turns four years old. At our house when a member of the family has a birthday we go around the table and share three things we love about that...
