by Shelby Janner | Feb 6, 2024 | Blog
In today’s digital world, does your brand have a voice that cuts through the noise and resonates with your audience? If not, you might need a partner in Public Relations (PR). PR is the strategic storyteller, crafting narratives that build trust, ignite...
by Shelby Janner | Jun 1, 2022 | Blog, Interviews, Leadership, Publicity, Tech Tools & Tips
True or false: You need a publicist to get booked on podcasts. You’re smart, and you know that the author of this blog post (me) is a publicist, so you’re probably thinking it’s true, right? Wrong. I’ve been in PR for 10 years, and I can confidently say that...
by Shelby Janner | Sep 15, 2021 | Blog, Digital Marketing, Interviews, Publicity, Social Media
Micromedia is a broad term for a new breed of media created by companies, brands and individuals that is housed on an online channel in public view. Literally anyone with access to a smartphone or computer and an Internet connection has the ability to become a content...
by Shelby Janner | May 19, 2021 | Blog, Books, Interviews, Leadership, Publicity, Social Media
We’ve had some great successes so far in 2021 for client media hits — here are some of our favorites and the trends we’re seeing in earned media. Industry publications The average consumer may not be reading these niche publications, but they are...
by Shelby Janner | Oct 1, 2020 | Publicity
This year is flying by — I can’t believe it’s been 5 months since my last post discussing how PR campaigns have changed in light of COVID. Although we’re still very much dealing with COVID in the media landscape and beyond, things have changed. Here are some...
