by Shelby Janner | Sep 24, 2025 | Blog
The brands winning visibility today aren’t just optimizing for search engines; they’re earning the authority that answer engines are built to recognize. Generative AI tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing how audiences discover...
by Shelby Janner | Feb 6, 2024 | Blog
In today’s digital world, does your brand have a voice that cuts through the noise and resonates with your audience? If not, you might need a partner in Public Relations (PR). PR is the strategic storyteller, crafting narratives that build trust, ignite...
by Shelby Janner | Jun 1, 2022 | Blog, Interviews, Leadership, Publicity, Tech Tools & Tips
True or false: You need a publicist to get booked on podcasts. You’re smart, and you know that the author of this blog post (me) is a publicist, so you’re probably thinking it’s true, right? Wrong. I’ve been in PR for 10 years, and I can confidently say that...
by Shelby Janner | Sep 15, 2021 | Blog, Digital Marketing, Interviews, Publicity, Social Media
Micromedia is a broad term for a new breed of media created by companies, brands and individuals that is housed on an online channel in public view. Literally anyone with access to a smartphone or computer and an Internet connection has the ability to become a content...
by Shelby Janner | May 19, 2021 | Blog, Books, Interviews, Leadership, Publicity, Social Media
We’ve had some great successes so far in 2021 for client media hits — here are some of our favorites and the trends we’re seeing in earned media. Industry publications The average consumer may not be reading these niche publications, but they are...
