by Shelby Janner | Sep 26, 2018 | Public Relations
Email subject lines in pitches are one of the most important parts of the pitch. You can write the best pitch in the world, but it won’t matter if no one opens your email. The industry standard open rate for PR email pitches is 20 percent, but here at Zilker Media we...
by Shelby Janner | Aug 8, 2018 | Interviews
This week I was excited to chat with podcast host Jake Carlson of Modern Leadership. Many of our clients had appeared on his show, and they have all enjoyed their conversations with Jake. Modern Leadership is premiere podcast for today’s leaders. Jake believes each of...
by Shelby Janner | Apr 25, 2018 | Culture
This year, Zilker Park turns 101 years old! To honor Austin’s favorite park, here are 101 things the Zilker Media team is excited to do this summer: Head to Zilker Park for a round of Frisbee golf …or if it’s too hot, watch dogs chase frisbees...
by Shelby Janner | Mar 22, 2018 | Public Relations
From Serial to Tim Ferriss, the podcast world has exploded. These micromedia outlets have seriously loyal followings and can have a big impact on PR. How can you take full advantage of these interviews? Let’s discuss how to be a guest on a podcast. Prepare!...
by Shelby Janner | Feb 21, 2018 | Interviews
This week we’re speaking with School for Startups host Jim Beach, one of our favorite hosts to work with! Jim’s first book, School for Startups, argues that entrepreneurship is NOT about creativity, risk, or passion — and instead shows you how to build a...
