by Zilker Media | Oct 24, 2018 | Brand Strategy
Facebook has not kept secret the fact businesses must pay to play. As you scroll through your personal newsfeed, you might have noticed most brand content is now sponsored. Facebook got so good at grooming brands to advertise on their platform that now brands are...
by Zilker Media | Sep 13, 2018 | Brand Strategy
We have seen Instagram grow in user base and capabilities tremendously over the past year. If your brand has any sort of visual element or component, Instagram can increase your brand’s presence and be a lead generation tool for your business. Much like its owner...
by Nichole Davidson | Aug 22, 2018 | Brand Strategy
While your digital marketing strategy is continuously evolving, there is most likely a social media platform you have overlooked all together. Pinterest is the the social media channel on the rise when it comes to marketing and advertising with more than 200 million...
by Kasey Brown | Jul 18, 2018 | Brand Strategy
Content marketing is a highly prevalent trend in the digital marketing space that allows marketers to build authority among their followers and create long-lasting relationships. Building your online presence strategically and consistently is the key to content...
by Zilker Media | Jun 20, 2018 | Brand Strategy
My favorite social media management tool Sprout Social came out with their 2018 Sprout Social Index last week. Zilker Media is a Sprout Social agency partner so we were some of the first to get the 2018 Index. The findings from this report were generated from...
by Rusty Shelton | May 9, 2018 | Brand Strategy, Culture, Public Relations
I am so excited to share some big news – I have a new book coming out today titled Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018). I’m honored to have written the book alongside my friend Adam...
