by Nichole Davidson | Mar 7, 2018 | Brand Strategy
Last week the Zilker Media Digital Marketing Team had the opportunity to attend Social Media Week Austin. The conference was filled with digital marketers and experts discussing the latest trends, strategies and developments in the digital marketing space. Here we...
by Rusty Shelton | Feb 27, 2018 | Brand Strategy, Public Relations
Have you ever thought of yourself as a brand? I often get an initial recoil from audiences when I speak about building a personal brand. To some it feels awkward and maybe even a bit egotistical to think of themselves as a brand. And sure – I get...
by Nichole Davidson | Jan 31, 2018 | Brand Strategy
Facebook is following the global trend of “new year, new me” with their latest algorithm changes for both Facebook and LinkedIn. Should this affect your content marketing strategy? The days of organic views are very much behind us for Facebook and it...
by Zilker Media | Jan 17, 2018 | Brand Strategy
As we enter the new year, there is always a little apprehension about what the year will bring and how we can set ourselves up for success. Our Founder & CEO Rusty Shelton walked us through finding our one word for the year on the blog last week. This week, we are...
by Zilker Media | Dec 6, 2017 | Brand Strategy
September 26, 2017 started out like any other day in the Twittersphere. Users were retweeting, hashtagging and liking posts in newsfeeds without a care until about 4 p.m. when Twitter announced it was increasing the tweet character limit from the 140 characters that...
by Shelby Janner | Nov 16, 2017 | Brand Strategy, Public Relations
Almost all of our clients contribute columns and guest articles to various news outlets. It’s a great way to build up your thought leadership platform while also filling content need for online news outlets. Many of our clients find value in contributing to banner...
