by Nichole Davidson | Apr 30, 2018 | Brand Strategy, Culture
This week is National Small Business Week where small business leaders come together to grow and learn from their peers and other experts in their respected fields. Most small business owners are running things on their own, including social media. Now is the time for...
by Zilker Media | Apr 11, 2018 | Brand Strategy
At Zilker Media we are all avid conference goers – whether we are speaking or just observing. When attending, you’re not only there to learn but to network. Conferences can be overwhelming at times because there are so many people you want to connect with but...
by Nichole Davidson | Apr 5, 2018 | Brand Strategy
Brands succeed with customers and customer loyalty. Social media puts you where your customers are and provides you the opportunity to see the conversations surrounding your brand. This is why social media engagement is so key. The days of consistent content keeping...
by Nichole Davidson | Mar 7, 2018 | Brand Strategy
Last week the Zilker Media Digital Marketing Team had the opportunity to attend Social Media Week Austin. The conference was filled with digital marketers and experts discussing the latest trends, strategies and developments in the digital marketing space. Here we...
by Rusty Shelton | Feb 27, 2018 | Brand Strategy, Public Relations
Have you ever thought of yourself as a brand? I often get an initial recoil from audiences when I speak about building a personal brand. To some it feels awkward and maybe even a bit egotistical to think of themselves as a brand. And sure – I get...
by Nichole Davidson | Jan 31, 2018 | Brand Strategy
Facebook is following the global trend of “new year, new me” with their latest algorithm changes for both Facebook and LinkedIn. Should this affect your content marketing strategy? The days of organic views are very much behind us for Facebook and it...
