by Paige Velasquez | Jun 26, 2024 | Brand Strategy, Public Relations
At every meeting or event this past month, one topic has dominated the conversation: the executive’s new best friend, ChatGPT. From creating legal documents and crafting emails to even drafting company financial analyses, ChatGPT-4, released by OpenAI, is...
by Reagan Lamp | Apr 30, 2024 | Brand Strategy, Public Relations
The world of digital marketing is dynamic, multifaceted, and ever-changing. As a PR professional, it often feels like once you’ve mastered one skill, another swiftly emerges. Although this constant change can feel daunting, the rewards of successfully...
by Nichole Davidson | Jul 16, 2023 | Brand Strategy
Value Is Still Key to the Best Types of LinkedIn Content to Post For the longest time short copy and vibrant visuals were the driving forces behind strong social media content. However, we’re seeing a continuing trend on LinkedIn: longer, meaningful text-based posts...
by Haley Snider | Mar 16, 2023 | Brand Strategy, Public Relations
The right events provide us with the opportunity to be in the same room as the key relationships we are targeting, including potential customers, employees, industry peers, partners, investors, media members, and more. While what you know is critical in creating or...
by Macey Pieterse | Dec 21, 2022 | Brand Strategy, Design
At Zilker Media, we’re always on the lookout for the next big thing in PR and digital marketing. That’s why we’ve put together a list of trends that we predict will be the biggest in 2023. Whether they’re already happening or just starting to...
by Kate Grace Kotara | Jul 7, 2022 | Brand Strategy, Design, Public Relations
You have 50 seconds from when someone lands on your website to create an image of you in their mind. What kind of impression are you making? The initial image created in an individual’s mind after searching your name is what we like to call your first...
