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5 Ways Doctors Can Build Their Online Presence Today

5 Ways Doctors Can Build Their Online Presence Today

by Nichole Davidson | Dec 9, 2020 | Blog, Leadership, Publicity, SEO, Social Media

As a physician, the most critical element to your personal brand success is SEO (Search Engine Optimization). In plain terms, when you google your name do you own page one of your results? If no, there’s some work to be done.  I know what you are thinking: I have ZERO...
Shifting from Stage to Screen: 4 Tips for Virtual Speaking

Shifting from Stage to Screen: 4 Tips for Virtual Speaking

by Rusty Shelton | Dec 2, 2020 | Blog, Leadership, Publicity

Few people have had their professional lives more up-ended by this virus than keynote speakers.  I personally haven’t been off the road for this long since college after having my entire in-person calendar wiped beginning in mid-March of this year. In fact, I had a...
How to get the most out of Harvard Medical School’s 2020 Women’s Leadership Course

How to get the most out of Harvard Medical School’s 2020 Women’s Leadership Course

by Rusty Shelton | Nov 3, 2020 | Blog, Leadership, Publicity, Social Media

We are so excited for Harvard Medical School’s 2020 “Career Advancement and Leadership Skills for Women in Healthcare”  course, which takes place this Thursday – Saturday (Nov 5-7). Although we are disappointed not to be able to gather in Boston this year,...
Your personal brand and the election: what thought leaders need to know

Your personal brand and the election: what thought leaders need to know

by Zilker Media | Oct 22, 2020 | Blog, Leadership, Publicity, Social Media

As we near the end of the Presidential election, the amount of polarizing advertisements and content surrounding candidates and policies is almost deafening in our media environment. When reflecting on political elections throughout the years branding has always...
PR Post-Crisis: What’s Trending in Earned Media Fall 2020

PR Post-Crisis: What’s Trending in Earned Media Fall 2020

by Shelby Janner | Oct 1, 2020 | Publicity

This year is flying by — I can’t believe it’s been 5 months since my last post discussing how PR campaigns have changed in light of COVID. Although we’re still very much dealing with COVID in the media landscape and beyond, things have changed. Here are some...
Introducing Zilker Academy: The Personal Brand Bootcamp for Healthcare Professionals

Introducing Zilker Academy: The Personal Brand Bootcamp for Healthcare Professionals

by Zilker Media | Sep 2, 2020 | Blog, Design, Leadership, Publicity, SEO, Social Media

As we continue to move through this season of challenges and uncertainty with COVID-19, it’s easy to become focused on the events and activities we can no longer participate in. With health and safety a top priority, many professionals today no longer see each other...
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