by Nichole Davidson | Jul 30, 2020 | Blog, Company Culture, Leadership, Publicity
After the death of George Floyd, protests erupted around the country which led to deep discussions around race, inequity and diversity. These discussions have also gained momentum in the workplace leaving many leaders, HR professionals and even marketers to grapple...
by Shelby Janner | May 13, 2020 | Around ATX, Blog, Leadership, Publicity
COVID-19 has brought a lot of change and uncertainty to all industries – PR included. Many thought leaders, healthcare professionals, business executives or authors might be hesitant to pursue media outreach during this time. They may be wondering if there is...
by Shelby Janner | Mar 31, 2020 | Around ATX, Blog, Publicity
We are in a recession and in the middle of a pandemic. And frankly, your market share and revenue may decline. Instead of focusing on worrying about declining sales, focus on increasing your mind share with your customers and possible leads. How can you do this...
by Zilker Media | Mar 13, 2020 | Around ATX, Blog, Publicity, SEO, Social Media
In the last 48 hours COVID-19 has become the center of almost every conversation around the world. Every article you come across online and every channel you flip to is giving updates and news surrounding the impact of this pandemic. If you are a business owner,...
by Nichole Davidson | Nov 5, 2019 | Publicity, Social Media
Despite the rough year influencers have had, influencer marketing is hot right now. From consumer packaged goods to banking services, more and more brands are partnering with influencers to showcase their offerings. But, how do you go about connecting and ultimately...
by Emma Kehne | Aug 8, 2019 | Publicity
Mastercard CMO Raja Rajamannar believes marketer’s jobs are under siege because they struggle to prove their value to the company. Traditional PR key potential indicators like awareness don’t mean much to the CEO’s and CFO’s of America’s largest companies. What they...
