by Shelby Janner | Mar 22, 2018 | Blog, Publicity
From Serial to Tim Ferriss, the podcast world has exploded. These micromedia outlets have seriously loyal followings and can have a big impact on PR. How can you take full advantage of these interviews? Let’s discuss how to be a guest on a podcast. Prepare!...
by Shelby Janner | Feb 21, 2018 | Blog, Publicity
This week we’re speaking with School for Startups host Jim Beach, one of our favorite hosts to work with! Jim’s first book, School for Startups, argues that entrepreneurship is NOT about creativity, risk, or passion — and instead shows you how to build a...
by Shelby Janner | Jan 25, 2018 | Blog
Last week on the Zilker blog, Paige discussed digital marketing trends for 2018. Although PR doesn’t move quite as fast as digital marketing, there are public relations trends we publicists will need to keep in mind for 2018! Podcasts aren’t going anywhere More...
by Shelby Janner | Dec 19, 2017 | Books, Interviews, Publicity
In our last interview we spoke with James Sudakow about why you shouldn’t be afraid of a weekly column. Maybe you have a column, or you’re on your way to getting a column, but wondering how to polish your writing so it really shines? This week we’re...
by Shelby Janner | Nov 16, 2017 | Blog, Interviews, Publicity
Almost all of our clients contribute columns and guest articles to various news outlets. It’s a great way to build up your thought leadership platform while also filling content need for online news outlets. Many of our clients find value in contributing to banner...
