by Shelby Janner | Jan 24, 2019 | Publicity
Like a good PR pitch, I’ll keep this intro brief. Here are the top three changes to PR that are top of mind for the upcoming year and beyond. 1. Influencer marketing isn’t going anywhere – but it’s changing rapidly. Last year, multiple expose-esque articles seemed to...
by Shelby Janner | Nov 15, 2018 | Publicity
This past October I attended the ICON, the annual international Public Relations Society of America conference. The keynote speakers were amazing, and the breakout sessions offered an impressive array of info on everything from crisis management, to how improv can...
by Shelby Janner | Sep 26, 2018 | Blog, Publicity
Email subject lines in pitches are one of the most important parts of the pitch. You can write the best pitch in the world, but it won’t matter if no one opens your email. The industry standard open rate for PR email pitches is 20 percent, but here at Zilker Media we...
by Shelby Janner | Aug 8, 2018 | Blog, Interviews
This week I was excited to chat with podcast host Jake Carlson of Modern Leadership. Many of our clients had appeared on his show, and they have all enjoyed their conversations with Jake. Modern Leadership is premiere podcast for today’s leaders. Jake believes each of...
by Shelby Janner | Apr 25, 2018 | Around ATX, Blog
This year, Zilker Park turns 101 years old! To honor Austin’s favorite park, here are 101 things the Zilker Media team is excited to do this summer: Head to Zilker Park for a round of Frisbee golf …or if it’s too hot, watch dogs chase frisbees...
